Tortilla Summer menu welcome on Clapham Common

What we did

Tortilla, Europe's largest fast-casual Mexican restaurant brand, parked a summer menu food truck on Clapham Common and wanted passers-by to stop, try the menu and join the queue. We supplied two brand ambassadors to welcome the SW4 crowd to the pop-up.

Two brand ambassadors worked a four and a half hour activation, stationed at the entrance to the food truck area and working alongside Tortilla's own in-truck team.

• Stood at the entrance to the food truck area as the first point of contact for guests
• Worked with A-board signage to draw in passing footfall from across the common
• Approached members of the public proactively to drive visits to the truck
• Talked up the summer menu to interested customers before they reached the counter
• Turned park strollers into customers for the in-truck team to serve
• Kept a warm, energetic and welcoming atmosphere around the pop-up throughout

For park and street activity in the capital, our promotional staff in London are ready to draw in the crowd, and our brand activation teams can bring a pop-up to life.