Campaign Snapshot
Client: Tortilla
Sector: Food & Beverage
Activity: Summer Menu Food Truck
Location: Clapham Common, London
Staff Type: Brand Ambassadors
Duration: 1 Day Activation
The Brief
Burritos, Sunshine And A Whole Lot Of South London
Park weather, food truck open, summer menu live. EXECUTIONAL was on Clapham Common with Tortilla, Europe’s largest fast-casual Mexican restaurant brand, supplying brand ambassadors in London to welcome the SW4 crowd to their summer menu pop-up.
Our two brand ambassadors were stationed right at the entrance to the food truck area, working alongside A-boards and Tortilla’s in-truck team to pull in passers-by, talk up the new menu and turn weekend strollers into hungry customers. Four and a half hours of high-energy engagement on one of London’s busiest summer commons.
On The Ground
What Our Staff Delivered
- ▸Welcomed guests to the Tortilla food truck on Clapham Common
- ▸Stationed at the entrance to the food truck area as the first point of contact
- ▸Worked alongside A-board signage to draw in passing footfall
- ▸Engaged proactively with members of the public to drive truck visits
- ▸Talked up Tortilla’s new summer menu to interested customers
- ▸Created a warm, energetic and welcoming atmosphere around the pop-up
