Budweiser A school bus tour of UK depots

What we did

As official beer sponsor of England and the FIFA World Cup, Budweiser took a yellow American school bus, an inflatable football goal and a replica World Cup trophy on a tour of UK wholesale and cash and carry depots. We supplied brand ambassadors and roadshow staff to bring the activation to life at every stop, working with the Budweiser team on the day.

Our brand ambassadors and event staff covered 11 depot stops across 8 UK cities, handing out 1,100 branded giveaways in all.

• Supported stops at Parfetts, Bestway, UWG, UWS, Dhamecha and HT Drinks depots
• Covered cities including Birmingham, Manchester, Liverpool, Newcastle, London and Glasgow
• Set up the Budweiser inflatable football goal at every depot
• Positioned the branded backdrop, plinth and World Cup trophy display
• Handed out 100 branded t-shirts and 100 branded cups per day
• Got depot visitors involved in the photo and goal activations, with the trophy as the photo moment
• Supported the Budweiser sales team on site at each venue
• Packed down at the end of every shift, ready for the next city

Taking a tour to Birmingham or beyond? Our event staff in Birmingham can join you at the stop, and our promotional staff can cover the rest of the route.