Campaign Snapshot
The Brief
An American School Bus, A World Cup Trophy And A UK-Wide Tour
The official beer sponsor of England and the FIFA World Cup, a yellow American school bus, an inflatable football goal and a replica trophy. EXECUTIONAL is on the road with Budweiser, supplying brand ambassadors and event staff across the UK to bring the brand’s depot tour activation to life from Birmingham, Manchester, Liverpool, Newcastle, London and Glasgow.
Our team is rolling into 11 wholesale and cash & carry depots across 8 UK cities, including Parfetts, Bestway, UWG, UWS, Dhamecha and HT Drinks. At every stop, our brand ambassadors set up the inflatable goal, position the World Cup trophy display, hand out 100 branded t-shirts and 100 branded cups, and get depot visitors involved in the action. Big bus, big brand, big tour energy at every single stop.
On The Ground
What Our Staff Delivered
- ▸Set up the Budweiser inflatable football goal at every depot stop
- ▸Positioned the branded backdrop, plinth and World Cup trophy display
- ▸Distributed 100 branded t-shirts and 100 branded cups per day
- ▸Engaged depot visitors and encouraged participation in the photo and goal activations
- ▸Supported the on-site Budweiser sales team at each venue
- ▸Drove energy and engagement around the World Cup trophy photo opportunity
- ▸Handled pack-down at the end of each shift, ready for the next city stop
