Campaign Snapshot
The Brief
Supporting Budweiser’s UK Depot Tour, City By City
The official beer sponsor of England and the FIFA World Cup. A yellow American school bus. An inflatable football goal and a replica trophy. Budweiser put together one of the standout depot tour activations of the year, and EXECUTIONAL was proud to support it on the ground, supplying brand ambassadors and event staff across the UK to help bring the activation to life at every stop.
Our staff supported the tour as it rolled into 11 wholesale and cash & carry depots across 8 UK cities including Birmingham, Manchester, Liverpool, Newcastle, London and Glasgow, working with the Budweiser team on the day at Parfetts, Bestway, UWG, UWS, Dhamecha and HT Drinks venues. At every venue, our brand ambassadors helped set up the inflatable goal, position the World Cup trophy display, hand out 100 branded t-shirts and 100 branded cups, and get depot visitors involved in the photo and goal activations. Big bus. Big brand. A great tour to be part of.
On The Ground
What Our Staff Delivered
- ▸Set up the Budweiser inflatable football goal at every depot stop
- ▸Positioned the branded backdrop, plinth and World Cup trophy display
- ▸Distributed 100 branded t-shirts and 100 branded cups per day
- ▸Engaged depot visitors and encouraged participation in the photo and goal activations
- ▸Supported the on-site Budweiser sales team at each venue
- ▸Drove energy and engagement around the World Cup trophy photo opportunity
- ▸Handled pack-down at the end of each shift, ready for the next city stop
