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Brand Ambassadors
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Home Games
GAME DAY
Fan Engagement Activation
Campaign Snapshot
Client: Tradeview Markets
Sector: Sports / Finance
Activity: Leicester Tigers Gameday Activation
Location: Mattioli Woods Welford Road Stadium, Leicester
Staff Type: Brand Ambassadors
Support: Fan Engagement & Giveaway Management
The Brief
Brand Ambassadors For Tradeview Markets At Leicester Tigers
Big crowds, matchday energy and a collectible cup campaign built for rugby fans.
Tradeview Markets activated at Mattioli Woods Welford Road Stadium as part of its Leicester Tigers sponsorship, bringing branded fan engagement into the busy gameday environment.
The activation centred around the Tradeview Markets Cup Giveaway, encouraging supporters to collect lettered cups across the season and engage with the brand through a fast, digital sign-up experience.
On The Ground
What Our Staff Delivered
- â–¸Provided two professional brand ambassadors to manage the Tradeview Markets activation area on Leicester Tigers home matchdays
- â–¸Set up branded flags, display tables, QR code signage and giveaway stock before the fan engagement period began
- â–¸Engaged rugby fans with an energetic booth presence during the key pre-match activation window
- â–¸Guided supporters through the SweepWidget QR code sign-up process quickly and clearly
- â–¸Distributed branded collectible cups to fans while keeping queues moving efficiently
- â–¸Promoted the collection mechanic, encouraging fans to return across the season to complete the TIGERS cup set
- â–¸Encouraged optional social media follows through the bonus entry screen without slowing down the giveaway experience
- â–¸Managed stock flow, displayed cups clearly and supported high-volume giveaway distribution during peak fan traffic
- â–¸Broke down the activation area after the matchday window and returned branded materials securely to the on-site team
