Pho Pho Doctors hit the streets

What we did

Pho, the Vietnamese restaurant brand with locations across the UK, opened The Pho Fix, a festive season pop-up offering a cure for party season hangovers: hot, spicy Pho soups, fresh juices and an IV drip station. We supplied roadshow and promotional staff as the pop-up ran in London, Manchester, Liverpool, Nottingham, Leicester, Bournemouth and Lincoln.

Our team worked as Pho Doctors in doctor's jackets, splitting their time between street engagement outside and the IV drip station inside each pop-up.

• Wore doctor's jackets and played the part of Pho Doctors
• Held signs reading FREE HANGOVER CURES to catch passers-by
• Engaged party-goers and festive revellers on the street and invited them into the pop-up
• Managed the IV drip station inside, taking guests' names
• Coordinated the drip station experience so guests moved through smoothly
• Introduced a wider audience to Pho's soups and fresh juices
• Carried the brand's Vietnamese food heritage into every chat

For a street campaign in the East Midlands, our promotional staff in Leicester can bring a playful idea to life, and our street marketing teams draw people in off the pavement.