Levi's Free scoops for loyalty sign-ups

What we did

Levi Strauss & Co. wanted a feel-good summer moment in store. Across two days our brand activation staff ran a street-level ice cream giveaway.

• Set up a vibrant ice cream cart at the front of the store
• Invited passers-by to scan the QR code and sign up to RedTab
• Handed out scoops in Sea Salted Caramel, Vegan Raspberry and Alphonso Mango
• Guided people through the door to collect their free ice cream
• Kept the signage and service relaxed, upbeat and welcoming

Want to turn a retail frontage into a pop-up? Our promotional staff in London draw footfall through the door.