Great Western Railway Smartcard sign-ups outside Bristol stations

What we did

Great Western Railway asked us to support the rollout of its Pay-As-You-Go smartcard, which works much like London's Oyster: customers tap in and out with a smartcard linked to their bank details for seamless, discounted rail journeys. We supplied Bristol event staff and leaflet distributors to educate the public, drive sign-ups and encourage people to use the card.

Staff worked in high-footfall areas near Bristol stations and answered questions using information sourced from the GWR website before the campaign started.

• Raised awareness of the scheme, its benefits and the areas it covers
• Highlighted a limited-time discount on all PAYG journeys to encourage people to sign up
• Handed out leaflets and pointed customers to the quickest sign-up route through the ticket office
• Explained how to register online at GWR.com/PAYG
• Encouraged ticket office visits for same-day smartcard issue
• Clarified the steps needed for activation and discount eligibility
• Answered rail customers' questions with friendly, accurate information

Launching a product or service to the public in the city? Our Bristol promotional staff can help, and our train station activation teams know station footfall.