Great Western Railway Pay-as-you-go promotion at rail stations

What we did

Great Western Railway wanted commuters across Cornwall and Plymouth to know about its Pay-As-You-Go rail scheme. We supplied two leafleting staff and an event manager for a commuter-focused campaign at rail stations, timed to the morning and evening peaks.

Two core staff gave the campaign a consistent presence at several stations over two weeks, covering both peaks, while the event manager oversaw stock and logistics.

• Spoke to commuters during the morning and evening peak periods
• Handed out leaflets promoting the PAYG rail scheme
• Explained how the GWR Touch smartcard works
• Highlighted the convenience and time-saving benefits of the scheme
• Promoted the discount offer to encourage sign-ups
• Pointed passengers to the key destinations the scheme covers
• Worked several stations rather than one site, reaching commuters across the region

For commuter campaigns in the South West, our promotional staff in Plymouth reach people on the platform, and our train station activation teams cover station work at peak times.