Recent Work
Great Western Railway Digital ticketing guidance at paired stations
Our promotional team helped GWR passengers move to digital ticketing at paired stations, from Exeter and Cheltenham Spa to Oxford and Penzance.
- Brand
- Great Western Railway
- Venue
- Exeter, Gloucester, Cheltenham, Didcot, Oxford, Penzance and St Austell
- Staff type
- Leafleting staff, Promotional staff
- 4Station pairs
What we did
Great Western Railway was moving towards digital ticketing and needed people on the ground to explain it. We supplied a leafleting team across four pairs of stations.
- Worked paired stations: Exeter St Davids and Central, Gloucester and Cheltenham Spa
- Also covered Didcot Parkway and Oxford, plus Penzance and St Austell
- Handed out flyers and turned each chat into an educational moment
- Guided passengers through scanning QR codes and exploring the GWR digital platforms
- Explained perks such as skipping queues and earning loyalty rewards
To explain a service change to the public, our promotional staff make it simple.
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