Northern Plantable leaflets for Car Free Day
We supplied leafleting staff for Northern's Try The Train campaign in major commuter cities, handing out seed-embedded leaflets to encourage car drivers to switch to rail.
- Brand
- Northern
- City
- Leeds
- Staff type
- Leafleting staff, Promotional staff
What we did
Northern's Try The Train campaign promoted rail over the car around World Car Free Day, with Leeds among the commuter cities on the route. We supplied leafleting staff in branded attire to put the message in front of the people most likely to drive.
Our leafleting team wore Northern branded attire and targeted car drivers and a broad mix of commuters, beyond the 9 to 5 office workforce.
- Handed out plantable, compostable leaflets embedded with seeds to commuters in Leeds
- Spoke directly with car drivers about switching to rail commuting
- Explained the Savings Calculator and the offer for first-time app users
- Raised awareness of World Car Free Day among varied commuter groups
- Sparked conversation about both the savings and the environmental impact
- Used the seed leaflets as a talking point that drew people over
To get a sustainability message into city streets, speak to our promotional staff in Leeds or our promotional team about tailored street support.
Want a leafleting team that starts real conversations? Get a quote today.
Get a quoteMore recent work
See all →
