Dress To Impress Mystery Dolls Doll demos on the shop floor

What we did

Dress To Impress Mystery Dolls took the Roblox fashion game from screen to shop floor with an in-store launch run with Click Distribution. We supplied brand activation staff to create buzz, demonstrate the dolls and turn curious shoppers into fans.

• Chatted with customers across the shop floor with big energy
• Demonstrated the dolls and their outfit-swapping, accessory-packed fun
• Sparked play and creativity with young fashion fans
• Kept the focus firmly on the dolls rather than the game
• Held one-to-one conversations that showed off each doll's flair
• Kept every interaction friendly, inclusive and about self-expression

Launching a toy or game in store? Our promotional staff in Edinburgh can make your in-store debut playful, and our brand ambassadors keep every conversation on brand.