
MG Motors Two-week EV tour stop in Cardiff
Brand ambassadors and an event manager ran the MG electric tour stop at Cardiff's Saint David Centre, hosting a hands-on car display and test drives.
- Brand
- MG Motors
- City
- Cardiff
- Venue
- Saint David Centre
- Staff type
- Brand ambassadors, Event manager
What we did
MG Motors began its national tour at Cardiff's Saint David Centre with a two-week campaign for the MG4 EV and MG ZS EV. Our brand activation staff were joined by an event manager.
- Worked alongside dealership staff on the final weekend car display
- Looked after a hands-on display of two or three cars
- Guided prospective customers towards on-site test drives
- Promoted the registration competition to visitors
- Coordinated the on-site team with the event manager and dealership staff
Staging a tour stop in Wales? Our Cardiff promotional staff keep every weekend display running smoothly.

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