It’s Sweeter by Train
Northern Rail wanted to give summer travellers an unexpected treat — turning everyday train journeys into something memorable.
With the “It’s Sweeter by Train” campaign, EXECUTIONAL staffed and delivered a fun onboard activation, surprising passengers with ice cream, family-friendly props, and activity packs.
All Aboard the Fun
- Two teams covered three return journeys on the Leeds–Ilkley and Leeds–Skipton routes
- Carriages dressed with Northern and ice cream bunting
- Passengers received ice creams, props, and activity packs
- Kids enjoyed colouring sheets, while adults tucked into treats
- Teams kept spaces tidy, safe, and smooth-running
Why Passengers Loved It
- Unexpected Treat: Free ice cream sparked smiles
- Family-Friendly: Packs kept kids busy and happy
- Brand Connection: “Sweeter by Train” struck a chord
- Polished Delivery: Ambassadors kept things fun and organised
Want to surprise your customers in ways they won’t forget?
EXECUTIONAL delivers creative, well-managed activations that turn everyday journeys into standout brand experiences.































