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Northern Rail | Brand Ambassadors

It’s Sweeter by Train
Northern Rail wanted to give summer travellers an unexpected treat — turning everyday train journeys into something memorable.

With the “It’s Sweeter by Train” campaign, EXECUTIONAL staffed and delivered a fun onboard activation, surprising passengers with ice cream, family-friendly props, and activity packs.

All Aboard the Fun

  • Two teams covered three return journeys on the Leeds–Ilkley and Leeds–Skipton routes
  • Carriages dressed with Northern and ice cream bunting
  • Passengers received ice creams, props, and activity packs
  • Kids enjoyed colouring sheets, while adults tucked into treats
  • Teams kept spaces tidy, safe, and smooth-running

Why Passengers Loved It

  • Unexpected Treat: Free ice cream sparked smiles
  • Family-Friendly: Packs kept kids busy and happy
  • Brand Connection: “Sweeter by Train” struck a chord
  • Polished Delivery: Ambassadors kept things fun and organised

Want to surprise your customers in ways they won’t forget?
EXECUTIONAL delivers creative, well-managed activations that turn everyday journeys into standout brand experiences.

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