Emmi Caffè Latte Iced coffee wins at Leeds Station

What we did

For a stop on its summer campaign, Emmi Caffé Latte took its That Deserves an Emmi message to Leeds Train Station and the morning rush. The idea was simple: reward commuters for their everyday wins, from catching the train on time to getting through the day. Our product sampling staff and brand ambassadors handed out ice-cold iced coffee to match.

• Treated each commuter's small win, like making the train, as worth an Emmi
• Kept handouts flowing non-stop through the morning commute at Leeds station
• Shared the key campaign messages as people passed
• Answered questions about the iced coffee with confidence
• Kept the energy high so every passer-by felt part of the moment
• Set up smoothly and kept the sampling area clean and well presented
• Told commuters Emmi is widely available in shops, so their next one was easy to find

Planning a station activation in Yorkshire? Our promotional staff based in Leeds can put your brand in commuters' hands, and our train station sampling teams know the commuter flow.