Popeyes Spin to win for freshers in three cities

What we did

To connect with students during Freshers' Week, Popeyes rolled out a Spin to Win activation in Manchester, Leeds and Nottingham, with prizes from merch and meals up to free Chicken Sandwiches for a year. The branded Popeyes setup stood out on the high street. We supplied brand ambassadors and product sampling staff to run the wheel in each city.

• Invited students passing the stand to take part in the Spin to Win challenge
• Ran the wheel and managed prize allocation carefully, so every spin was fair and consistent
• Gave out instant rewards on the spot, including food, drinks and exclusive merch
• Made sure every player walked away with a reward and a positive brand experience
• Sent winners to redeem QR-linked prizes through Popeyes online ordering
• Took details from winners of top-tier prizes such as Chicken Sandwiches for a year
• Kept the energy high and student-focused from start to finish

For student activations in Yorkshire's biggest city and beyond, our promotional staff in Leeds keep campus crowds engaged, and our marketing to students teams know Freshers' Week inside out.