Boots Pop-up pampering at Latitude
We supplied festival staff for Boots at Latitude Festival, checking guests into beauty treatments, promoting Advantage Card sign-ups and supporting the brand across the main site and campsites.
- Brand
- Boots
- Venue
- Latitude Festival
- Staff type
- Brand ambassadors, Festival staff, Event staff
What we did
Boots brought its care and beauty experience to Latitude Festival with a wellness hub of pampering booths, makeovers and health advice. We supplied festival brand ambassadors to welcome guests into the beauty zones, drive Advantage Card sign-ups and support the brand across the main site and the campsites.
The team split between the beauty zones and mobile roaming roles, using utility buggies to move between areas of the festival site.
- Welcomed guests at the beauty zones and checked them in for treatments
- Suggested services to guests choosing between the pampering booths, makeovers and health advice
- Helped guests register for the Boots Advantage Card and explained its benefits clearly
- Roamed the main site and the campsites, offering help to festival-goers
- Restocked the Boots vending machines around the festival
- Kept the hub and the vending points running smoothly by buggy between areas
- Kept conversations friendly and relaxed to match the festival mood
Bringing a retail brand to a festival field? Our festival staff and brand ambassadors make the welcome feel natural and useful.
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