Case study · Craft beer
Camden Town Brewery Desk Beers 54 Offices | 20,000+ Bottles | Leeds and Manchester
The story in brief
Camden Town Brewery took its beers into the offices of Leeds and Manchester. Our promotional staff visited 54 offices, coworking spaces and agencies and handed out more than 20,000 bottles.
- Client
- Camden Town Brewery
- Sector
- Craft beer
- Format
- Office sampling tour
- City
- Leeds and Manchester
- Venue
- Offices, coworking spaces and agencies
- Staff type
- Promotional staff, Product sampling staff, Event managers
01
The brief
Camden Town Brewery's Desk Beers campaign set out to introduce its range to office workers in Leeds and Manchester.
The goal was to build interest and sales at nearby retailers, bars and pubs.
02
What we did
We planned the whole campaign: researching and booking office spaces, then running training sessions for the team at Executional HQ.
Our promotional staff visited 54 offices, coworking spaces and agencies, setting up relaxed break areas where workers could stop, try a beer and socialise after work.
03
How it ran
- Volume: more than 20,000 bottles went out across the campaign, all poured by the same well-briefed team in both cities.
- Product: the team talked through the quality, flavours and varieties of the Camden range.
- Stock and team: one consistent event manager ran stock control and team coordination.
- Logistics: chilled storage and logistics for beer and promotional items, with remote staff management around the clock outside live hours.
Where it ran
Leeds and Manchester
Offices, coworking spaces and agencies
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