Three Mobile Festival Tour 4 Festivals | 12 Brand Ambassadors Per Day

01

The brief

Three UK wanted to stand out at four major UK music festivals and connect with a young, digitally savvy crowd.

Its answer was a VIP festival platform with views of the main stage and a run of complimentary services. It needed one team to run that platform the same way at every festival, and to keep the experience immersive whatever the weather.

03

On the platform

The team welcomed guests onto the platform, where Three's resident DJs kept the music going whenever the main stage went quiet. Our festival staff served complimentary ice cream and ran the WiFi and phone charging, so guests could keep their phones powered and share their day.

Beyond the platform, the team helped festival-goers find their way around each site and encouraged them to share their festival moments on social media with #ThreePlus.

04

Four festivals, one standard

Parklife in Manchester opened the tour. At Wireless in London the team kept the ice cream, WiFi and charging going through intermittent showers, and at Latitude in Suffolk the weather took a wetter turn without changing the service on the platform.

Reading closed the four-festival tour. By then the team had three festivals behind it, and it ran the Three Charging Area, kept exclusively for #ThreePlus customers, alongside the platform.

05

How it ran

• Guest experience: hosting the VIP platform while Three's resident DJs kept the music going between main stage sets.
• Refreshments: complimentary ice cream served to guests on the platform.
• Connectivity: WiFi and charging kept phones powered, rain or shine.
• Wayfinding: festival-goers helped around each festival site.
• Social sharing: guests encouraged to share their festival moments with #ThreePlus.

The platform ran the same way at all four festivals, whatever the weather.