TAKING THE FAFF OUT OF THE FESTIVAL EXPERIENCE
Being the headline sponsor for a multitude of large scale events over the summer, online car supermarket giant Cinch wanted to bring their “faff free” ethos to festival season. We provided large teams at 4 major UK festivals to aid in the running of their stands and everything in between.
Campaign Video
Campaign Details
From Latitude to Creamfields, and TRNSMT to Isle of Wight Festival, being the lead sponsor came with a lot of work and high expectations. At each festival we had large teams of event staff, all operating under the guidance of our specialist Event Managers.
After aiding in the large scale set-up of the events, our team were on hand to help arriving festival-goers in any way they could. This included carrying bulky items to campsites, setting up tents and even providing a lift service using our branded golf buggies to save any tired arms and legs. Basically, a team of angels whose mission was to keep people smiling!
Once the festival got underway, the team’s ran the main stand, luring people in to come and put their feet up in the designated chill-out zone, grabbing thirsty attendees drinks and distributing branded merchandise. With a brand new car taking centre stage on the strikingly prominent stand, the teams also roamed the festival site getting thousands of excited competition applicants to sign-up for their chance to win the vehicle.
Within the crowded main stage area, the teams also managed the branded viewing platform that had been erected to give people an elevated view of their favourite bands and singers. This magical experience really was the icing on the cake for those that were lucky enough to get involved!
What We Did
- 480 staffing days at 4 major festivals across the UK
- Individually hand-selected candidates based upon event suitability and experience
- Accomplished management teams to supervise staff and work together alongside the on-site client team
- One-on-one brand training with our in-house Staffing Department
