Cinch Festival Sponsorship Latitude, Creamfields, TRNSMT and Isle of Wight | 480 Staffing Days

01

The brief

Cinch, the online car supermarket, was headline sponsor at Latitude, Creamfields, TRNSMT and Isle of Wight. It wanted its faff-free ethos to show up in the festival experience itself, making the festival easier for the people who came.

That needed large teams of event staff at every festival, ready to help festival-goers from the campsite to the main stand, with smooth operation and friendly guest service at each event.

03

Management on site

Each festival team was guided by our event managers, who supervised the staff and worked alongside the Cinch client team on site.

The same service and the same brand message ran at all four festivals, under one management structure.

04

Help around the site

• Campsites: staff carried festival-goers' belongings to the campsites.
• Tents: the team helped festival-goers set up their tents.
• Lifts: branded golf buggies gave festival-goers lifts around the site.

Away from the stand, the team took the hassle out of arriving, camping and getting around.

05

The main stand

• Drinks: handed out to festival-goers at the stand.
• Merchandise: Cinch merchandise given out by the team.
• Competitions: sign-ups managed on the stand.

At each festival our team ran the main Cinch stand, the Faff-Free Deck, as an inviting chill-out zone for festival-goers.