Store teams · Counters · Bars
Store Staff Product
Training.
EXECUTIONAL is a UK store staff product training agency supplying brand trainers who brief store, counter and bar teams on your product for brands and their agencies across the UK, since 2007.
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Types of product training we deliver in store
Six parts of a store training visit.
Store staff product training is a brand trainer visiting stores or bars to teach the retailer's own team about your product: the facts, key messages and how to recommend it.
Most visits pair a short staff session with time on the shop floor, so the store team hears the pitch working on real customers. Store training is one of the programmes in our wider field marketing service.
Store team sessions
A short, practical briefing on the shop floor or in the staff room, built from your content. It sticks to the product features a colleague can repeat to a customer: what it is, who it suits and what it replaces.
Counter and bar staff briefings
The same approach in any retail environment where staff recommend across a counter: beauty and fragrance desks, opticians, deli counters and bars, including serve and pour guidance for drinks brands.
Shopper demos after the session
Once the staff session is done, the trainer turns to customers with a demonstration or tasting, so trial and staff knowledge build on the same day. More on our product demonstration staff.
Repeat visits for other shifts
Return training sessions reach the weekend and evening staff who missed the first one, or refresh the message when the range changes.
Shelf and POS check on the visit
A quick look at where the product sits and whether its point of sale is up, noted for your sales team where your reporting covers it. Installs themselves sit with our point of sale placement teams.
Multi-store training runs
One briefing pack and one standard across a chain or region. Trainers come from the hub nearest each branch, and we time visits for each store's quieter hours.
How we check and brief our trainers
Checked, briefed and logged.
Right to work and ID checked on every trainer. Employer's and Public Liability cover on every booking. DBS checks on request where a retailer asks for them.
Our trainers learn your range before the first store, often in a virtual session with your team or at a classroom day you run, so the message they pass on is yours.
Every trainer is paid through our PAYE, with National Insurance and HR in-house and every store on one itemised quote.
Geo-tagged check-ins at each store and a 24/7 support line answered day and night.
How our trainers engage your store teams
Your content, our trainers on the floor.
A demo day reaches the shoppers in store that day. The staff who work there meet every customer afterwards, and they're the ones asked which product is worth buying. A few clear reasons to recommend yours, heard from someone who knows the product, keeps a new listing moving long after the visit.
You supply the training content: product facts, key messages and anything staff must or mustn't say. Our brand trainers learn it, deliver it to the staff on shift in short sessions planned around trading. You agree visits with the retailer first, in most cases through your sales team.
We train store teams nationwide across the UK
Shop floor to back bar, any store.
Trainers come from the staffing hub nearest each store, across 40 hubs in the UK. Training in a store type not listed here? Tell us in your quote request.
Our compliance checks for every trainer
Insured and ready.
Store teams we have coached for brands
Store teams we've trained.
Staff sessions and launch visits in stores, at counters and behind bars, with the store count behind each one. See all recent work →
Brands who send us back in store
Brands who send us back in store.
How we select trainers to match your brand
From your content to a briefed store team.
The product, the retailer, the store list, the dates and the training content you want delivered.
Store by store, with how the trainers are prepared, visit length and any shopper demo time set out, and no hidden fees.
People picked for confidence with a group and with customers, briefed on your content in the format agreed, with an account manager once you approve.
Staff session first, shopper time after, and repeat visits planned with you.
Get a quote for your store training visits
Get a quote for store staff product training.
Request a quote
Request your training quote.
Share what you know. We'll recommend the team and prepare an itemised quote.
Your product training questions, answered
Store training: content, timing and permission.
What is store staff product training?
Store staff product training is a brand trainer visiting stores or bars to teach the retailer's own team about your product: the facts, key messages and how to recommend it. It is product knowledge training, not retail staff training in general, and it can be followed by shopper demos or tastings where the store allows.
Who writes the training content, and how are your trainers prepared?
You write the content: product facts, claims, key messages and anything staff must not say. We don't write accredited courses or e-learning. Our trainers learn it in a virtual session with your team before the first store, or at a classroom day at your head office if you prefer, agreed at quote stage.
How long is a store staff session?
Short enough not to pull people off the floor for long, and agreed with you and the store manager beforehand.
Do we need the retailer's permission?
Yes. Visits need agreement from the retailer's head office or the store manager first, in most cases through your sales team and the buyer. Trainers sign in under each retailer's rules.
Can you train bar staff for a drinks brand?
Yes. Trainers brief bar teams on the range, the serve and the talking points, then run a sampling session for guests where the venue allows. Challenge 25 and alcohol licensing are available on request.
Do your trainers sell to the store or take orders?
No. They deliver your product training and run shopper demos; listings, orders and pricing stay with your sales team.
Can you cover stores across the UK?
Yes. We operate nationwide, across the UK, and staff each area from the nearest of our 40 staffing hubs, and every trainer works from the same briefing pack.
What drives the cost?
The number of stores, visit length, how the trainers are prepared, whether shopper demos or tastings follow the session, the distance between stores and the reporting you need. Every quote is itemised.