Store visits, demos and sampling
Shop Floor Staff Training, Given On The Shop Floor
A new listing only sells if the people working the aisle can talk about it. Store staff product training puts a briefed Executional team inside your stockists to show shop floor staff what your product is, who it suits and how to recommend it, then to demo it to shoppers on the same visit.
Training is bespoke. How your visit team learns the product, and how the store staff sessions run, is agreed with you beforehand and quoted to match. In store, our people work beside the store team in their own aisle, at their own counter or behind their own bar, so the product knowledge lands where the selling happens. Brands use it for a launch, a new stockist, a range refresh or a counter that has gone quiet.
It sits alongside our product demonstration service and the wider merchandising work we do in stores, and one brief can cover a single branch or a run across the country.
Back within hours, with every day rate and on-cost shown and no hidden fees.
Your visit team learns the range and key messages before day one, usually in a virtual session, or in a classroom if you prefer.
Picked for confidence with people, product sense and how close they live to your stores.
Someone is always contactable 24/7 while any store visit is running.
Right to Work and ID checks on everyone, with Employer and Public Liability cover on each campaign.
Built to your brief as a paid extra and agreed before you book.
Great agency with competitive and fair rates. Communication was excellent throughout and the staff provided were very helpful, proactive and knowledgeable on the brief sent over. Would recommend and use again!
Holland & Barrett
How a visit runs
One Visit: Train The Store Team, Then Demo To Shoppers
Each visit has two halves. First a short session with the staff on shift, timed around the store so nobody leaves the floor for long. Then our team stays on to demo or sample to shoppers, so the staff hear the pitch working on real customers and can pick it up themselves.
The Store Team Session
A short, practical briefing on the shop floor or in the staff area, built from your brand messages and kept to what a colleague can repeat to a customer.
- What the product is and who it suits
- The features worth mentioning first
- Where it sits on shelf and what it replaces
Fits: new listings, range changes, seasonal lines
Demos And Tastings For Shoppers
Once the staff session is done, the same team turns to customers with a demo, a tasting table or a counter promotion, so trial and staff knowledge build on the same day.
- Showing the product working
- Offering tastes where hygiene rules allow
- Pointing shoppers to the shelf
Fits: food and drink, beauty, pet, household
Counter And Bar Staff
The same approach works anywhere a member of staff recommends a product across a counter, from beauty and fragrance desks to deli counters and bars.
- Serve and pour guidance for drinks brands
- Talking points staff can use with guests
- Shelf and point of sale checked on the visit
Fits: drinks brands, beauty halls, food halls
Runs Across Many Stores
One store or a chain. Teams are drawn from the hub nearest each branch and work from one briefing pack, so the message stays the same in every town on the list.
- One branch to a national list
- Visits planned around trading hours
- Repeat visits for new shift patterns
Fits: national listings and regional rollouts
Why it matters
Why The Store Team Matters When You Are Not There
A demo day reaches the shoppers in the store that day. The staff who work there see every customer that comes after, and they are the ones asked which product is worth buying.
Giving them a few clear reasons to recommend yours is a small cost next to the listing itself. Our guide to planning a store day covers how to brief a store before the team arrives.
Where we go
Stores, Counters And Bars We Visit
Most visits happen in grocery, department stores and specialist shops, plus pubs and bars for drinks brands. If your product sits in the aisle of a big chain, our sampling in supermarkets teams already know how those stores run.
For on-trade work see our pub promotions page, and for independents our specialist food store promotions.
Bigger in store campaigns with promotional teams sit on our in store activations page.
Recent work
Store Staff Product Training From Recent Jobs
A selection of our latest work inside stores, food halls and bars, from venue staff sessions to launch tastings. New jobs appear here as they are delivered, and the full archive is on our recent work page.
Charbonnel et Walker | John Lewis Stores
Tiramisu Truffle launch tastings in four John Lewis stores.
Modelo | Multi-Location Sampling
All Bar One staff training and sampling in seven cities.
Vision Express | 11 Stores
Solaris sunglasses promotion across 11 Vision Express stores.
Edgard & Cooper | 33 Stores
Pets at Home sales demos for a newly listed range.
How we work
From Product Brief To Store Visits
Send the product, the stores and the dates. An itemised quote follows, usually within hours.
We pick the visit team, train them on your product in the format agreed in the quote and build one briefing pack.
Staff session first, then demos or tastings for shoppers, store by store down your list.
We close the run with you and plan any repeat visits.
FAQ
Product Training For Store Staff, Answered
How is the training set up?
Around your brief. We usually train our visit team in a virtual session, and can run a classroom day instead, as we did at Vision Express head office for its Solaris range. The store staff sessions then happen on the shop floor, at the counter or behind the bar. The format is agreed with you first and quoted accordingly.
How long does a store staff session take?
Usually a short session that fits around the store. On the Modelo run each venue session lasted 45 to 60 minutes. We agree the timing with you and the store.
Do we need the retailer’s permission?
Yes. Visits are agreed with the retailer or the store manager first, usually through your sales team and the buyer.
Who writes the content of the session?
You supply the brand messages and product facts. We turn them into a short, spoken briefing that suits a busy shop floor and check it with you before the first visit.
Can you cover stores across the UK?
Yes. Each area is staffed from the nearest of our 40 hubs, and every visit team works from the same briefing pack.
What does it cost?
It depends on the number of stores, the hours per visit and whether shopper demos or tastings are included. Send those and we return an itemised quote.
Get a quote
Plan Your Store Staff Training Run
Send the product, the retailer, the store list and your dates. We will come back with an itemised quote and a visit plan.
