Food halls, delis and independent grocers
Specialist Food Store Promotion Teams
A specialist food store promotion puts your brand to work inside a deli, a farm shop, an organic grocer or a food hall. Customers there want the story behind a product, how it is made and where it started, which gives the chat at the counter far more pull than any supermarket aisle.
UK-wide, we provide brand ambassadors, sampling staff, product demonstrators and merchandisers able to discuss provenance and pairings, and event managers when a programme stretches across a chain.
A booking might be a single Saturday on one department store food hall counter, or tasting dates in every branch of an organic grocer.
Each price is split into separate lines, with hours, on-costs and day rates spelled out. Nothing hidden.
Your contact from the day the quote is approved, with support available 24/7 across the tasting dates.
Operations choose on skills, experience and location, not simply on who is free.
Before day one, your briefing form is shaped into a document on provenance, audience, USPs and key messages.
Nobody reaches a counter without passing Right to Work and ID checks. Employer and Public Liability insurance stays live for the length of every booking. Ask for DBS or food hygiene certification and we provide it.
HR and PAYE, tax and National Insurance all stay with our in-house team.
Extra tasting dates added late can often still be covered quickly, though earlier warning is always preferable.
Reporting is optional, built to suit and paid for on top. We settle what it covers before you finalise, the cost goes into the quote, and results arrive through the tools you already run or forms made for you.
The staff were professional and very competent. They took instruction well and used their own initiative where needed.
Verified client review
Staff we supply
People For The Counter And The Food Hall
Footfall in a specialist store is calmer than in a supermarket, which means more time with each customer. The roles below are the ones delis, food halls and independents ask us for.
Tasting Counter Teams
Counter staff run a tasting point inside the shop, offering small portions and talking customers through the product as they taste.
- Setting up tasters and serving them from a table or counter
- Covering ingredients, origin and method of production
- Showing customers the chiller or shelf it sits on
Suits: preserves, charcuterie, cheese, bakery, chocolate
Pairing Session Staff
Pairing staff present the product with a natural partner, so drinks and condiments sell more easily once a customer can imagine the meal.
- Matching the product with a food or drink to serve together
- Sharing the serving ideas your brief sets out
- Booked for a set slot, perhaps a late opening or a Saturday afternoon
Suits: tea and coffee, sauces, oils and vinegars, wine and spirits
Department Store Food Hall Teams
Inside department stores, food hall teams staff a branded counter or concession, often for shoppers buying a present rather than the weekly shop.
- Fronting your brand at a pop-up counter or concession
- Handing out tasters and talking through gifting options and the range
- Covering high seasons such as the lead-up to Easter and Christmas
Suits: premium drinks, hampers, confectionery, luxury chocolate
Shelf And Display Visitors
Display visitors work through a list of independent shops, checking how your range looks and putting up point of sale the store has agreed to.
- Calling on farm shops, delis and independents along a planned route
- Reviewing facings, stock levels and shelf labels
- Fitting display material in spots the owner approves
Suits: new listings, seasonal ranges, brands carried by many independents
Multi-Branch Tasting Leads
Tasting leads run a calendar of dates across a specialist chain so that every branch has someone in place on the right day.
- Scheduling tasting days for each of a retailer’s branches
- Keeping in touch with store managers on timings
- Your sole contact from first date to last
Larger campaigns
A Year Of Dates Across A Chain
Rather than a single day, premium food brands tend to commit to a programme, whether that is a tasting in each branch of an organic grocer or a year-round run of food hall dates. A campaign lead or event manager of ours handles logistics, keeps the branches aligned and talks to every store manager.
For a programme spanning London, Manchester and Edinburgh, every store’s staff come from its closest hub, out of the 40 we operate in the UK.
Where we work
Stores We Have Worked In
When shops are near one another, a single person frequently looks after more than one.
Specialist names we have staffed for:
Independents with no head office are handled no differently: share the list and each shop gets its own team.
Recent work
Specialist Store Campaigns We Have Staffed
Four briefs from UK specialist grocers and food halls.
Oxford Street Truffle Sampling
Three signature flavours offered over two days in the Selfridges food hall.
Food Hall Chocolate Sampling
A luxury chocolatier’s in-store sampling, staged in the Harvey Nichols food hall.
Planet Organic Cheddar Tastings
Every Planet Organic store tasting organic cheddar.
A Year Of Sampling
Twelve months of point-of-purchase sampling in locations around the UK.
Get a quote
Tell Us The Stores And The Tasting Dates
Share the store list with dates, times and the staffing each shop wants. An itemised quote follows, typically within hours, ready for you to confirm the programme with every retailer.
