Case study · Kitchen appliances
Breville Blend Active Tour Product Demonstration Staff | UK Shopping Centres
The story in brief
Breville took its Blend Active blenders on a month-long tour of UK shopping centres. Our demonstration teams blended smoothies live on a bespoke stand and let shoppers taste the results.
- Client
- Breville
- Sector
- Kitchen appliances
- Format
- Touring shopping centre product demonstration
- City
- UK-wide
- Venue
- Shopping centres
- Staff type
- Product demonstration staff, Product sampling staff
01
The brief
Breville wanted to drive sales of its Blend Active blenders across the UK, launching the range with a month-long experiential tour of high footfall shopping centres.
The tour was timed to meet the start-of-year health kick, showing shoppers how to make healthy smoothies at home.
02
What we did
We supplied specialist product demonstration staff to show shoppers how the blenders work and let them taste the smoothies, backed by a reserve team and 24/7 management.
We booked and managed the promotional spaces, built and ran a bespoke experiential stand on site, and supplied all consumables, sampling equipment and branded materials.
03
How it ran
- Demonstrations: live blending on the stand, with smoothie samples for every shopper who stopped.
- Placement: hand-picked shopping centres and stand positions chosen for footfall and visibility.
- Logistics: storage and transport of the stand, stock and materials to each centre.
The same stand, team and demonstration ran at every centre on the tour, and several centres reported selling out of the product on activity days.
Where it ran
UK-wide
Shopping centres, UK-wide
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Planning a product demonstration tour? We will staff every centre.
Why Executional
- 2007Established
- 6,000+Staff on our books
- 3,000+Clients
- 40UK staffing hubs
- 4.9Rated on Google
- 24/7Support
