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Summer Shades in Style: Vision Express’ 3-Month Nationwide Promotion Lights Up Stores with Solaris Sunglasses Expertise

The goal of this campaign was to enhance the promotion and sales of the Vision Express Solaris sunglasses range across 11 stores in the UK during the peak summer season. Our trained staff, positioned as Solaris reps, were tasked with driving engagement and sales through extensive product knowledge and personalised customer assistance.

Campaign Strategy:

  1. In-Depth Staff Training: Conducted an intensive training day at the Vision Express head office to equip staff with comprehensive knowledge about the Solaris range.
  2. Personalised Shopping Experience: Offered a ‘personal shopper’ experience in-store, helping customers find the perfect sunglasses to suit their face shape, style, and budget.
  3. Targeted Promotion Period: Focused on the busiest sales period from May to July to capitalise on the increased demand for sunglasses.

Execution:

  • Comprehensive Staffing Solutions: Provided full event staffing, including a head office staff member to attend the training and oversee the campaign.
  • Active Store Engagement: Facilitated regular liaison with Vision Express store managers to ensure seamless integration of our staff within the retail environment.
  • Ongoing Campaign Management: Offered 24/7 campaign management, with head office staff visiting some stores on live days for support and oversight.
  • Promotional Activities: Engaged in active promotion both inside and outside the stores, including leaflet distribution to attract more customers.
  • Post-Campaign Reporting: Compiled bespoke client reporting post-activity to evaluate the campaign’s effectiveness and impact.

Impact:

The Vision Express Solaris sunglasses promotion successfully elevated the brand’s visibility and sales during the crucial summer months. The campaign’s emphasis on expert guidance and personalised customer service significantly enhanced the shopping experience, leading to increased customer satisfaction and sales. By strategically timing the campaign and employing well-trained, enthusiastic staff, Vision Express effectively maximised the potential of its Solaris range, reinforcing its reputation as a leader in stylish and quality eyewear.