Cinemas and outdoor screenings
Cinema Promotional Staff
A cinema promotion puts your brand in the foyer, by the doors or on the grass at an open-air screening. The people there turned up early, have minutes to kill and are already enjoying the evening. They queue, they wait, then they sit side by side for two hours: few settings give a brand that kind of time.
Screenings, premieres and touring open-air programmes anywhere in Britain can be staffed by us with event staff, brand ambassadors, costume characters, sampling staff and leaflet distributors.
Shifts here are brief and cluster around show times. Expect evenings and weekends, with demand peaking when a big title opens.
Rates by the day, hours worked and every on-cost laid out line by line, typically returned the same afternoon. Nothing tucked away.
Named as soon as you approve the price, and reachable around the clock for every screening.
Our ops people choose each person for skills, experience and location rather than simply who is free.
Send us your briefing form and it comes back as a cinema-specific pack: USPs, the audience, what to say.
Right to Work and ID checks done up front. Employer and Public Liability insurance in place across the campaign. A DBS check can be provided if asked.
Our own people run PAYE, tax and NI, plus HR, so you never touch any of it.
We can find staff at short notice, though more warning makes life simpler.
A paid extra, shaped to your needs and agreed before booking, with the detail written into your quote.
Absolutely fantastic and were a huge help at our Steve Madden brand trip. They were super helpful, accommodating and all had a can-do attitude. Will continue to use EXECUTIONAL for future events!
Verified client review
Staff we supply
Teams For The Foyer And The Queue
The useful moments come just before a film starts and again when the credits roll. Here is who we put into cinemas and screening nights.
Foyer Brand Teams
Foyer teams cover the lobby and seating areas, chatting to ticket holders before they head into the screen.
- Fronting a table or stand for you in the lobby
- Getting your agreed messages across in conversation
- Giving out samples, vouchers or printed deals before the film
Suits: confectionery, soft drinks, streaming and telecoms, film tie-ins
Pre-Screening Trial Teams
Trial teams put a product in hands moments before people sit down, ideal for something they can take in and eat or drink during the film.
- Offering it at the screen door or along the line
- Explaining it in seconds while people keep walking
- Repeating that slot for several films on one night
Suits: snacks, chilled drinks, ice cream, chocolate
Photo Moment Performers
A costumed performer gives families and friends a picture to take in the foyer, perfect when the film’s character is already familiar.
- Greeting cinemagoers in full costume
- Stopping for pictures with kids and groups
- Pairing up with a stand or a sampling team
Suits: family releases, toys and games, entertainment brands
Forecourt And Pavement Crews
Outside crews catch people arriving and leaving the building, plenty of them off for a drink once the film ends.
- Passing out samples and printed deals by the doors
- Covering the line for a premiere or major opening
- Pointing people towards a bar, shop or event close by
Suits: drinks brands, restaurants and bars, local retail
Premiere And Screening Event Crews
These crews treat the screening itself as the event, whether that is a film festival inside a gallery or a branded open-air movie night.
- Event managers holding each zone and session to schedule
- Talent managers caring for panellists, presenters and their timings
- People on a branded stand at an outdoor screening
Larger campaigns
Touring Outdoor Screenings
Summer open-air cinema tours move between parks and stately homes across Britain, and a partner brand wants people at each stop. Logistics for each date, crew coordination and contact with the organiser on site all sit with our campaign leads.
Each date is staffed from whichever of the 40 UK hubs we run sits closest. Want one crew from London to Yorkshire? Say so and we cost it like that.
Where we work
Cinemas We Have Staffed
Multiplex or park, each screen is staffed out of its closest hub.
Screens and settings on our record:
Running across a whole chain? It is still one booking, and nearby sites can often share the same person.
Recent work
Cinema Campaigns We Have Staffed
A pair of screening jobs for a brand and a festival organiser.
Outdoor Cinema Tour
Ten Luna Cinema dates with a branded stand, stretching from London to Yorkshire.
Festival Event Team
A short film festival at Science Gallery London, staffed with an event manager, a talent manager and event staff.
Get a quote
Tell Us The Cinemas And The Screening Times
List the cinemas, dates, hours either side of each film and headcount. Expect a fully itemised breakdown back, normally inside a few hours.
