Recent Work
Be Truffle Truffle tastings in five Booths stores
We supplied product sampling staff for Be Truffle’s launch into Booths, running tastings of truffle sauces and condiments across stores in Keswick, Windermere, Lytham, Chorley and Knutsford.
- Brand
- Be Truffle
- Venue
- Booths stores
- Staff type
- Product sampling staff, Brand ambassadors
- 5Stores
What we did
Be Truffle brings an Italian truffle-inspired range to Booths shoppers, pairing traditional truffle favourites with bold, modern condiments for everyday meals. For its launch into Booths we supplied in-store sampling staff to run sales-focused tastings in five stores: Keswick, Windermere, Lytham, Chorley and Knutsford.
- Invited customers to taste the sauces on breadsticks and tortilla chips
- Highlighted the hero lines: truffle ketchup, mayo, oils and honey
- Approached shoppers to build footfall at the stand
- Directed customers to the fixture to turn trial into purchase
- Encouraged repeat tastings of the more unusual flavours
- Shared live updates, photos and sales insights with the client through WhatsApp
- Gave structured feedback from the shop floor after each session
Launching a food product on supermarket shelves? Our supermarket sampling teams turn tastings into sales and report back as they go.
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