Festival campsites · Stadium approaches · Park events
Roaming
Sampling.
EXECUTIONAL is a UK roaming sampling agency supplying walking sampling teams and team leads to brands and their agencies for commuter routes, race crowds and city streets across the UK, since 2007.
Trusted by
Six ways our teams sample on the move
Six ways to sample on the move.
Roaming sampling is sampling by small teams on foot who carry your product and hand it out along a route, instead of waiting at a fixed stand.
Roaming is one format within our product sampling service. Pick the format that matches how your crowd moves; plans with several pairs or towns come with a route lead.
Walkabout pairs
Two people covering an agreed route on foot, handing out as they go and doubling back when the flow changes. The default format, and the one that covers the most ground in a shift.
Chilled carriers
Walkabout pairs carrying cold product in insulated bags or backpacks you provide, topping up from a base point so every sample is handed over at the right temperature. Food hygiene certificates on request.
Queue and crowd teams
Staff who work the length of a queue or a crowd that has stopped, where people have time for a short conversation. At ticketed shows and festivals this sits with our product sampling at events teams.
Commuter flow teams
Pairs placed on the walking routes out of stations and transport hubs for the morning and evening peaks. Inside a station, the operator's permission comes first; see sampling in train stations.
Trolley and trike teams
Where volume is too high to carry, staff push or pedal a branded unit, moving it as footfall shifts through the day.
Route leads
One named lead when several pairs work separate routes or a plan covers more than one town in a day, keeping every pair on the same brief and handling changes on the ground.
How we brief and cover your walking teams
Out on the route, fully covered.
Right to work and ID checked for every person, Employer's and Public Liability cover on every booking, and food hygiene, DBS or risk assessments when the product or setting needs them.
Each pair knows the route, the turnaround points, who the product is for and the one or two lines to say while people keep walking.
PAYE, National Insurance and HR for every walker are handled in-house by EXECUTIONAL, never passed to you.
Geo-tagged check-ins at the start point and a 24/7 support line answered day and night.
How our roaming teams engage a moving crowd
Wherever the crowd keeps moving.
A stand works when people have time to stop. Most people don't. A pair walking the flow can put product in hands without asking anyone to break stride, and can move with the crowd as it shifts from one exit, street or queue to the next.
You supply the product, the carry kit and the key lines. We supply the people: chosen for the audience, briefed on the route and the message, and checked in live so you know every pair is out where it should be.
We run roaming sampling teams nationwide
Routes, exits and queues.
Teams come from the staffing hub nearest each route, across 40 hubs in the UK. Planning a route not listed here? Tell us in your quote request.
Our compliance checks for teams on the move
Insured and ready.
Campaigns our teams have run on foot
Campaigns run on foot.
Briefs where the team walked the ground rather than waited on it: commuter routes, race crowds and busy city streets. See all recent work →
Related workWasabi Fire Up | High Street Sampling
Related workPopeyes Chicken | Spin to Win | Manchester, Leeds & Nottingham
Related workNorthern Rail | Leeds Train Station
Related workGisada | Swiss Luxury Perfume Sampling
Related workGisada | Luxury Fragrance Sampling | London
Related workEmmi Caffé Latte | Bullring Birmingham
Brands who keep sending us out walking
Brands who sent us out walking.
How we select pairs and plan your route
From route map to pairs on the move.
Towns, routes or start points, dates, hours, how many pairs and how much stock each pair will carry.
Every pair, shift and location set out, with any council or landowner fees listed beside the staffing, never inside it.
People selected on experience, location and fit with your audience, with an account manager once you approve.
A brief on the route, product and key lines, optional product training, and geo-tagged check-ins at each start point.
Get a quote for your sampling route
Get a quote for roaming sampling staff.
Request a quote
Request your roaming quote.
Send the towns or routes, dates, hours and how many pairs you want out.
We'll come back with an itemised quote and flag any route that needs council or landowner permission.
Kit, route and permission questions we answer
Roaming sampling, kit and permission: your questions.
What is roaming sampling?
Roaming sampling is sampling by small teams on foot who carry your product and hand it out along a route, instead of waiting at a fixed stand. It suits audiences that are moving and places where floor space isn't available.
When does roaming beat a stand?
When people won't stop: commuter flows, crowds leaving a venue, queues and busy pavements. A stand is better when the product needs explaining, preparing or a seat, or when you want a branded presence people can find.
How is it different from tactical sampling?
Tactical sampling starts with one audience and the windows when it can be reached; the team may be static or mobile. Roaming is the mobile format itself, used for any audience. For audience-led plans, see tactical sampling.
Do roaming teams need permission?
In most places. A team that takes up no floor space still needs the council's consent on a public pavement, and the owner's or operator's permission on private ground such as stations and shopping centres. We advise on what each route needs; the brand or agency applies for and holds the permission, and any fees are shown separately in the quote.
Who supplies the bags, trays and trolleys?
The brand or its agency supplies the product and the carry kit, branded or plain. We supply and manage the people and brief them on using and looking after the kit.
Can roaming work on a high street?
Yes, and it often runs alongside a fixed pitch so walkers can steer people towards it. For broader street campaigns, see high street sampling.
How do you report on a roaming campaign?
Reporting is bespoke and a paid extra, agreed and itemised before you confirm.
What drives the cost?
The number of pairs, shift lengths, the number of towns or routes, early or late starts, chilled handling, and moving teams between locations. Each line is set out in the quote. We operate nationwide, across the UK, from 40 staffing hubs.