Teams on the move, not on a stand
Roaming Sampling That Goes To The Footfall
Roaming sampling gets product into people’s hands while they keep walking. Instead of waiting at a fixed position for consumers to come to them, the team walks the route, carries the stock and hands out as the crowd passes. One roaming pair can cover far more ground in a shift than a static position.
It is the format a product sampling agency reaches for when the audience does not stop: a commuter flow, a busy pavement, a crowd leaving a venue, a queue that is already forming. It also suits brands with no pitch booked, because a roaming team needs walking space rather than floor space.
Name the routes, dates and hours, and how many pairs you need, and the itemised price reaches you, normally within hours.
Normally ready within hours, with each day rate, hour and on-cost laid out and no extras hidden.
Named when you approve the quote, working with a project manager, with 24/7 cover while the teams are out.
Our operations team selects walkers for their skills, experience and location.
From your briefing form we write a pack on the product USPs, who you are targeting and the key lines, so pairs set off ready.
Right to work and ID verified. Employer and Public Liability cover for each campaign. DBS checks, food hygiene paperwork and risk assessments, if needed.
Our in-house office looks after PAYE, tax, NI and HR.
Late routes can still be filled; extra notice just gives a wider pick of people.
A paid extra, built around your campaign and agreed before confirmation.
From displaying creative thinking against brief, to first-class operational deployment and campaign review. EXECUTIONAL were a value-adding partner to collaborate with.
Shell, verified client review
What we supply
The Five Roaming Jobs We Staff
Roaming work depends on what the team is carrying and how the crowd behaves. Below are the five jobs and what each one carries.
Walkabout Crews
A pair or a small group covering a set route on foot, handing out as they go and doubling back when the flow changes. The default format and the one that covers the most ground.
- Walking an agreed route instead of holding one spot
- Stock carried in branded bags, trays or backpacks
- Keeping every handout on the message in your brief
Suits: snacks, confectionery, energy drinks, printed offers, app sign-ups
Chilled Carriers
Walkabout again, but with cold chain kit, for products that must stay chilled from van to hand.
- Insulated backpacks and cool bags carried on the route
- Topping up from a base point as the shift goes on
- Food hygiene certificates can be provided if needed
Suits: yoghurts, iced coffee, chilled drinks, dairy, ready meals
Queue And Crowd Interceptors
Teams that work a queue or a crowd that has stopped moving. People waiting are a captive audience and will take the time to hear what the product is.
- Working the length of a queue rather than the head of it
- Longer conversations than a pavement handout allows
- Moving on as the queue clears and reforming where the next one builds
Suits: new launches, anything needing an explanation, subscription offers
Branded Trolley And Trike Teams
Where volume is too high to carry, the team pushes or pedals it. A branded unit that moves is a roaming format, not a stand, and it draws attention on its own.
- More stock than anyone could carry by hand
- A branded unit that travels with the team and catches the eye
- Repositioned through the day as footfall shifts
Suits: high-volume giveaways, ice cream, canned drinks, seasonal campaigns
Roaming Team Leads
With several pairs out together, or more than one town in a day, a campaign lead handles the logistics and is the person you deal with.
- Coordinating pairs working separate routes
- Liaising with venues on the day
- Keeping every pair on the same brief all day
Before you book
Walking Space Still Needs Permission
A roaming team takes up no floor space, which is why brands assume it needs no permission. On a public pavement it usually needs the council’s.
If you want us to, we will sort the council permission; plenty of brands and agencies handle it themselves. Councils charge different amounts, and that cost is listed beside the staffing in your quote.
Roaming is a format, not a place. Where a campaign is anchored to one setting, see high street sampling, sampling in train stations, sampling in supermarkets and office product sampling.
Recent work
Campaigns Run On The Move
Four campaigns where the team walked the ground rather than waited on it.
Run For All, Northern Tour
Teams working the crowd at 10ks, half marathons and marathons across the North.
Valentine’s Day Giveaway
Custom steel units and teams working three major UK station concourses.
Functional Drink Launch
Cold shots in branded cups, carried to people instead of set out on a table.
Natural Ingredients Tastings
Warm, face-to-face tastings carrying the high protein, no added sugar message.
Get a quote
Map Out The Route And The Dates
Send the routes, dates and hours, plus how many pairs should be out. The itemised price tends to arrive within hours.
