Theme parks · Zoos · Family attractions
Theme Park
Promotions.
EXECUTIONAL is a UK theme park promotions agency supplying brand promotion teams, sampling staff and costume characters to brands and their agencies at theme parks, zoos and family attractions across the UK, since 2007.
Trusted by
Types of theme park staff we supply
Six teams for a family day out.
Theme park promotions are brand activity at a theme park or family attraction: sampling in queues, sign-ups, characters and branded stands aimed at families and visitors.
Bookings follow the park calendar: weekends, bank holidays and school holidays, peaking in summer. Every role comes from our promotional staff pool; seasons and multi-park plans come with a partnership lead.
Entrance plaza teams
Staff on a stand or gazebo at the gates greet families on the way in with vouchers or offers and catch them again on the way out.
Queue line sampling teams
Theme park sampling in the queues: staff hand out snacks, soft drinks, ice cream or sun care to families waiting for rides, where the park allows it, and chat while the queue moves. Part of our wider product sampling service.
Character performers
Performers in your character costume pose for photos with children at a fixed spot or on a walkabout route. A chaperone looks after the queue and the performer. More on our costume characters.
Trial pitch teams
Theme park brand activation on the main route: staff serve samples from a branded gazebo, van or trailer the brand supplies, and explain the product and where to buy it in the park or nearby.
Competition and sign-up teams
Staff run prize draws, app downloads and newsletter sign-ups with parents, on the form or device you provide and with your consent wording.
Season partnership leads
One named lead covers a season or a group of parks. They work with each park's operations team on the day and keep every date on the same brief.
How we brief our teams for families and parks
Family-ready, briefed on the park.
Right to work and ID checked for every person. Employer's and Public Liability cover on every park day. DBS checks and food hygiene certificates on request.
The team learns your product and audience, plus the park's rules on where they can stand, what they can hand out and how to work around queues and rides.
We handle PAYE, National Insurance and HR in-house for every weekend and holiday shift.
Geo-tagged check-ins confirm the team is in place before opening. Our 24/7 support line is answered day and night while your shifts run.
How our teams engage families once the park approves
Park approval first, then the people.
A family at a theme park has time: queues for rides, breaks for food, a slow walk back to the car. Parents welcome anything that keeps children happy, and children remember the character or treat that made the queue go faster. That's a long, relaxed window for a brand.
You agree the space, dates and activity with the park. We supply the people, chosen for working with families, briefed on your product and the park's rules, and scheduled around the park calendar, from opening to close.
We run theme park promotions nationwide
Theme parks to county showgrounds.
Teams come from the staffing hub nearest your park, with 40 hubs serving attractions across the UK. Running somewhere not listed here? Tell us in your quote request.
Our family attraction team compliance checks
Insured and ready.
Brands who come back season after season
Brands who came back season after season.
How we select and book your park team
From park calendar to team at the gates.
Parks, dates, opening hours, the approved space and how many staff each date needs.
Every park, date, role and shift set out, with no hidden fees.
Staff selected on experience with families and on location, with an account manager once you approve.
A brief on the product and the park's rules, optional product training, and check-ins before the gates open.
Get a theme park promotions quote from us
Get a quote for theme park promotions.
Request a quote
Request your park quote.
List the parks or attractions, dates, hours and staff numbers for each date. We'll send an itemised quote.
Park permission and season questions we answer
Theme park promotions, permissions and seasons: your questions.
What are theme park promotions?
Theme park promotions are brand activity at a theme park or family attraction: sampling in queues, sign-ups, characters and branded stands aimed at families and visitors. The park agrees the space and activity with you or your agency, and we supply and manage the people, working to the park's rules on the day.
Who arranges the space at the park?
The brand or its agency, through the park's commercial or partnerships team. Once the space and activity are agreed, we staff it and work to the park's conditions on the day.
Do you supply ride operators, kit or costumes?
No. We supply staff for brand promotions within the park. Park operations, rides and guest services stay with the park's own team, and the brand or its agency supplies the gazebo or stand, vehicle, costume and stock. We supply and manage the people.
Are your staff DBS checked for working around children?
DBS checks are available on request, along with right to work and ID checks for everyone. Tell us in your brief if the park or your brand requires them.
Can you sample food and drink in queues?
Yes, where the park allows it, and the same goes for zoo sampling. Staff hold food hygiene certificates on request and follow the site's rules on what they can hand out and where.
Can one booking cover a season or several parks?
Yes. We operate nationwide, across the UK, and staff each park from the nearest of our 40 hubs, with one lead keeping the brief and timings consistent. If you'd like the same team all season, say so and we'll plan for it.
What happens if it rains?
Staff work outdoors in most weather in the kit you provide, and we plan breaks with a long outdoor day in mind.
What drives the cost?
The number of parks and dates, headcount, shift lengths from opening to close, character performers and chaperones, getting the team to the park, and any DBS or food hygiene requirements. The quote sets out each line.