Theme parks and visitor attractions
Theme Park Activation Teams
A theme park promotion is brand activity run inside a park or a visitor attraction, at the entrance plaza, beside a queue line or from a pitch on the main route between rides. Families are on site for six or seven hours, they are in a good mood and they stop for anything that entertains the children.
We supply the staff for that setting at parks and attractions across the UK: brand ambassadors, sampling staff, costume characters, product demonstrators and event staff, with event managers when a partnership runs across a group of parks or a whole season.
Park bookings follow the park calendar. Most run on weekends, bank holidays and school holidays, with the longest days in July and August.
An itemised quote, normally within hours, setting out day rates, hours and on-costs for every date at every park.
Given to you once the quote is signed off, with 24/7 support across the season.
Our operations team select on skills, experience and location, so staff suit a family audience and live near the park.
Your briefing form becomes a tailored document covering the brand, the audience, the key messages and the pitch.
Right to work and ID checked. Employer and Public Liability on every date. DBS checks and food hygiene certificates on request.
PAYE, tax, National Insurance and HR are all handled in house, with one invoice to you.
Shift reminders, geo-tagged check-ins at the park entrance and live attendance monitoring through the day.
Reporting with attendance confirmation, on-site photos and feedback, available at a quoted price.
I have used Executional for roughly 8 years. They have been great to deal with. From arranging staff 6 months in advance for events to last minute a week before when our requirements have changed. I would highly recommend using them for anyone wanting to make their life easier!
Yarwood Ice Cream, verified client review
Staff we supply
People For The Plaza And The Queue Line
Park visitors are on foot, in family groups and moving between rides, so the work happens at the points where they slow down. These are the roles we supply into parks and attractions.
Entrance Plaza Teams
Plaza teams work the entrance and the exit, where every visitor passes twice and where families gather before they split up for the rides.
- Representing your brand from a stand or gazebo at the gates
- Delivering the key messages from your briefing document
- Handing out samples, vouchers or printed offers on the way in and out
Suits: family food and drink, toys, entertainment brands, park sponsors
Queue Line Crews
Queue crews work the lines for the biggest rides, where visitors are standing still for twenty minutes or more and are glad of something to do.
- Offering samples or giveaways along a queue line
- Talking to families while they wait
- Working with the park on where the crew can stand
Suits: snacks and drinks, mobile games and apps, sun care, family services
Character Meet Performers
Character performers appear in full costume with a chaperone, giving children a photograph and giving the brand a moment that families remember from the day.
- Performing in costume at a set location or on a walkabout route
- A chaperone managing the crowd and the costume
- Posing for photographs with children and families
Suits: toy and game brands, film and TV, confectionery, seasonal campaigns
Trial And Taste Pitch Teams
Pitch teams run a sampling point from a fixed spot inside the park, which suits food and drink where the family stops, tries and buys from the nearest kiosk.
- Serving from a gazebo, a branded van or a trailer on the main route
- Explaining the product and where it is sold in the park
- Working the full park day, from opening to the last ride
Suits: ice cream and dairy, soft drinks, snacks, sun care
Season Partnership Leads
Partnership leads look after a brand presence that runs across a whole season or across several parks in a group, keeping the same brief in place on every date.
- Coordinating teams across the park calendar
- Liaising with park operations on pitches, access and timings
- Acting as your single point of contact for the partnership
Larger campaigns
A Season Across A Park Group
A brand partnership with an attractions group can mean the same activation running at parks hundreds of miles apart every weekend of the summer. Our event managers and campaign leads take care of the logistics for each park, coordinate the teams and liaise with park operations on every date.
Staff are drawn from the nearest of our 40 UK hubs, so a park in Staffordshire and a park in Surrey each get a local team rather than one crew driving between them.
Where we work
Attractions We Cover
Teams are booked from the hub nearest the park, so the people on the plaza know the area and the roads in.
Settings covered:
If the park needs permission in place before promotional activity can run, we arrange it. There is a cost, and it goes on the quote next to the staffing.
Get a quote
Tell Us The Parks And The Dates
Send us the parks, the dates, the hours and how many staff you want on each date. We will send back a fully itemised quote, usually within hours, one line per park day.
