Theme parks and visitor attractions
Theme Park Activation Teams
A theme park promotion puts a brand inside a park or visitor attraction: on the entrance plaza, beside a queue line or at a pitch on the main route between rides. Families are on site for six or seven hours, they are in a good mood and they stop for anything that entertains the children.
Parks and attractions across the UK book these from us: brand ambassadors, sampling staff, costume characters, product demonstrators and event staff, with event managers when a partnership runs across a group of parks or a whole season.
Park bookings follow the park calendar. Most run on weekends, bank holidays and school holidays, with the longest days in July and August.
Itemised and normally with you within hours, every rate and on-cost shown, nothing hidden.
Assigned when you sign the quote off, with support day and night all season.
Families are the audience, so our ops team picks on skills, experience and location with that in mind.
From your briefing form comes a park-specific pack: brand, audience, key messages, pitch.
Right to work and ID checked. Employer and Public Liability insurance held for each park day. Food hygiene certificates, plus DBS checks, are produced on request.
Our in-house team keeps PAYE, tax, NI and HR off your plate.
Late park dates can still be covered, though early notice helps.
Charged as a bespoke extra and agreed before the season starts.
I have used Executional for roughly 8 years. They have been great to deal with. From arranging staff 6 months in advance for events to last minute a week before when our requirements have changed. I would highly recommend using them for anyone wanting to make their life easier!
Yarwood Ice Cream, verified client review
Staff we supply
People For The Plaza And The Queue Line
Park visitors are on foot, in family groups and moving between rides, so the work happens at the points where they slow down. Five park roles we fill:
Entrance Plaza Teams
Plaza teams work the entrance and the exit, where every visitor passes twice and where families gather before they split up for the rides.
- Running a stand or gazebo for your brand at the gates
- Putting your key messages across as families arrive
- Giving samples, vouchers or printed offers to families coming and going
Suits: family food and drink, toys, entertainment brands, park sponsors
Queue Line Crews
Queue crews work the lines for the biggest rides, where visitors are standing still for twenty minutes or more and are glad of something to do.
- Offering samples or giveaways along a queue line
- Talking to families while they wait
- Keeping families entertained while the line moves
Suits: snacks and drinks, mobile games and apps, sun care, family services
Character Meet Performers
Character performers appear in full costume with a chaperone, giving children a photograph and giving the brand a moment that families remember from the day.
- Performing in costume at a set location or on a walkabout route
- A chaperone managing the crowd and the costume
- Stopping for photos with children and their parents
Suits: toy and game brands, film and TV, confectionery, seasonal campaigns
Trial And Taste Pitch Teams
Pitch teams hold a tasting point at a fixed spot in the park, ideal for food and drink families can then buy at the nearest kiosk.
- Serving from a gazebo, a branded van or a trailer on the main route
- Explaining the product and where it is sold in the park
- Working the full park day, from opening to the last ride
Suits: ice cream and dairy, soft drinks, snacks, sun care
Season Partnership Leads
Partnership leads look after a brand presence that runs across a whole season or across several parks in a group, keeping the same brief in place on every date.
- Coordinating teams across the park calendar
- Liaising with park operations on the day
- Being your one contact across the partnership
Larger campaigns
A Season Across A Park Group
A brand partnership with an attractions group can mean the same activation running at parks hundreds of miles apart every weekend of the summer. Each park’s logistics, team coordination and liaison with park operations sit with our event management team, date by date.
With 40 UK hubs, every park on the list can be covered. Prefer one crew for the whole season? Say so and the quote reflects it.
Where we work
Attractions We Cover
Each park is staffed from its closest hub.
Settings covered:
Name the parks and dates, and the team is shaped around them.
Get a quote
Tell Us The Parks And The Dates
List the parks, dates and hours, with staff numbers for each date. You’ll get a fully itemised price, usually within hours.
