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Landside Airport Promotions – Engaging Travellers Before Security & After Arrivals

Airports are high-traffic environments, offering brands direct access to a diverse and engaged audience. Whether targeting travellers before check-in, those waiting in landside departure areas, or passengers arriving at their final destination, EXECUTIONAL provides expert airport promotional staff to ensure high-impact, high-conversion brand activations.

Unlike airside promotions (inside duty-free and post-security areas), landside activations focus on engaging passengers before they pass through security or after they have collected their luggage. These areas provide a valuable opportunity to interact with business travellers, holidaymakers, and those waiting for flights, taxis, or transfers.

EXECUTIONAL provides expert brand ambassadors, product sampling teams, and experiential marketing staff for landside airport activations.

Reviews

Absolutely fantastic and were a huge help at our Steve Madden brand trip. They were super helpful, accommodating and all had a can-do attitude. Will continue to use EXECUTIONAL for future events!

Executional Staff: Airport Meet and Greet For Steve Madden

Landside Airport Activation Zones

Before Security – Engaging Departing Passengers & Visitors

Many travellers arrive early at the airport, allowing brands to capture their attention before check-in and security clearance. Landside departure areas are high dwell-time locations, offering prime opportunities for consumer engagement.

✅ Interacting with passengers before check-in at drop-off zones, entrance areas, and waiting lounges – Ideal for brand awareness and lead generation.

✅ Targeting visitors seeing off friends and family – Engaging potential customers who may not even be flying.

✅ Handing out promotional materials or samples to encourage brand interaction before travel – Influencing last-minute purchasing decisions.

📌 Best for: Travel accessories, mobile SIM & WiFi services, coffee & beverage brands, premium taxi & ride-hailing services, business travel promotions.

Arrivals & Baggage Claim – Reaching Passengers at Their Final Destination

Passengers arriving at the airport often have time to spare while waiting for luggage, making baggage claim areas a prime location for brand engagement. Brands can also engage with travellers once they leave the baggage hall and enter the arrivals terminal, maximising interaction opportunities.

✅ Greeting passengers with samples, vouchers, and promotional materials as they wait for baggage – A great way to introduce a brand at the start of their trip.

✅ Handing out travel-related promotional items, such as local discount cards, transport offers, or event invites – Encouraging passengers to explore and spend in their destination.

✅ Targeting business travellers and tourists with relevant products and services – Increasing conversion rates with tailored promotions.

📌 Best for: Hotel promotions, car rental & transport services, tourist attractions, event marketing, financial services, SIM cards & telecoms, luxury retail brands.

VIP Meet & Assist – Welcoming High-Value Travellers & Guiding Them to Their Next Destination

Airports are a key entry point for VIPs, executives, and high-net-worth individuals arriving for business or leisure. Our airport brand ambassadors can support in greeting and guiding VIPs upon arrival, ensuring they know where to go for taxis, private transfers, or hotel check-ins.

✅ Meeting pre-booked VIPs off the plane and providing a warm welcome – Ensuring a smooth, efficient transition through the airport.

✅ Escorting VIPs to their next point of travel, whether a pre-arranged taxi, private chauffeur, or nearby transport hub – Helping them navigate landside areas efficiently.

✅ Providing information on premium services, local attractions, and exclusive brand offers – Adding value to their airport experience.

📌 Best for: Luxury travel brands, high-end retail, premium hospitality, corporate travel services.

Transport Hubs – Engaging Passengers Before They Depart the Airport

After collecting their luggage, many travellers head to taxi ranks, shuttle bus stops, car parks, and train stations, making these areas key locations for brand engagement.

✅ Distributing vouchers and promotional materials to encourage spending in local stores, restaurants, or attractions – Directing passengers to city-centre businesses.

✅ Promoting travel services such as executive transfers, car hire, and city tours – Targeting business and leisure travellers.

✅ Encouraging sign-ups for rewards programmes and loyalty schemes – Engaging high-value frequent flyers and business travellers.

📌 Best for: Hotels & resorts, business travel brands, ride-hailing services, tourism & experience brands, financial services, retail discount programmes.

Executional Airport Promotion For Steve Madden

 

Landside Airport Brand Activation Strategies

Brand Ambassadors – Creating High-Impact Consumer Engagement

In busy airport environments, first impressions matter. Our professional brand ambassadors ensure positive, engaging interactions with passengers before security or after arrivals.

✅ Delivering brand messages in a clear, engaging, and professional manner – Ensuring a high-quality consumer experience.

✅ Actively engaging passengers and visitors through well-trained interaction techniques – Capturing attention in a competitive space.

✅ Encouraging immediate action, whether visiting a retail location, redeeming a discount, or signing up for a service – Ensuring direct impact and ROI.

📌 Best for: Luxury brands, finance & insurance services, event promotions, FMCG activations, travel brands.

Sampling Staff – Encouraging Trial & Awareness in High-Traffic Zones

Landside locations offer perfect sampling opportunities, as passengers are not yet restricted by carry-on liquid limitations or rushed through security.

✅ Offering food, beverage, or travel product samples in departure areas – Allowing travellers to try before they buy.

✅ Distributing complementary products related to travel, such as wipes, travel pillows, or mini toiletries – Creating brand goodwill.

✅ Driving in-store purchases with exclusive in-airport discounts or promotions – Encouraging last-minute retail sales before security.

📌 Best for: Snacks, bottled beverages, beauty products, personal care items, wellness products, travel essentials.

EXECUTIONAL provide experienced promotional staff for Landside Airport Activations.

From high-footfall brand activations to premium VIP services, our airport promotional staff ensure your campaign reaches and engages the right audience.

Our airport promotional teams are trained to deliver exceptional consumer interactions in high-end travel environments.
We can provide promotional staff, brand ambassadors, and sampling teams at major airports across the UK.
We have successfully delivered high-impact activations for luxury brands, travel services, and FMCG companies.
From product sampling to experiential activations, we customise our staffing solutions to match your airport marketing objectives.
✅ Pre-Shift Confirmations – All staff confirm attendance before their shift.
✅ Geo-Tracked Check-Ins – Ensuring teams are in the right locations at the right time.
✅ Live Attendance Monitoring
✅ Post-Shift Staff Reports – Offering detailed insights on engagement and conversions.
✅ Client Reports – Summarising key performance indicators and consumer feedback.

Let’s Plan Your Next Landside Airport Activation

Maximise your brand’s impact with expert airport promotions.

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0203 026 1069

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