Grupo BimboBagels and snacks at a running series

What we did

Grupo Bimbo took New York Bakery bagels and Takis snacks to the Run Aintree 5k, 10k and Half Marathon. We supplied brand ambassadors to run the stand through race day.

• Unloaded stock and event assets from the lorry
• Set up the New York Bakery gazebo and bridge screen
• Handed out Takis in the race village
• Restocked bagels throughout the day for 1,000+ finishers
• Packed down kit and reloaded stock after the race
• Kept the branding bold and the team presence fun for runners and supporters

For food and drink brands on the road, our promotional staff link products to the right audience.