Wasabi Fire Up | Leeds | High Street Sampling
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Wasabi Fire Up | Leeds | High Street Sampling

Turning Up the Heat on the High Street

With more than 20 years of experience bringing authentic Asian flavours to the UK, Wasabi continues to innovate with bold new dishes.

To celebrate the launch of its Flaming Korean Fire Chicken, EXECUTIONAL supported the nationwide Fire Up tour, kicking off with a vibrant high-street activation in Leeds. Complete with a fully branded fire truck, this activation combined striking visuals, free sampling, and high-energy engagement to grab attention and get people talking.

Fired-Up Activity in Leeds

  • Distributed fresh samples of Wasabi’s Flaming Fire Chicken & Rice to the public
  • Kept crowds energised with a dedicated two-person hype team
  • Encouraged interaction with the Big Red HOT Button for added fun and social buzz
  • Shared key talking points about the new dish

Why It Caught Fire

  • Unmissable Presence
  • Taste-Driven Engagement
  • Interactive Fun
  • Polished Delivery

Want your product launch to make an impact?

EXECUTIONAL delivers high-street activations that turn heads, fuel trial, and bring brands to life with unforgettable energy.

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