Wasabi Fire truck sampling on a Leeds high street

What we did

Wasabi has spent more than 20 years bringing Asian flavours to the UK, and its nationwide Fire Up tour launched its Flaming Korean Fire Chicken. The tour opened with a high street activation in Leeds, built around a fully branded fire truck, and our product sampling staff ran the stop.

Alongside the sampling team, a dedicated two-person hype team worked the street to keep the crowd energised.

• Handed out fresh samples of Wasabi's Flaming Fire Chicken & Rice to the public
• Worked around the fully branded fire truck to draw passers-by in
• Kept the crowd energised with the two-person hype team
• Encouraged people to press the Big Red HOT Button for photos and social buzz
• Shared the key talking points about the Flaming Korean Fire Chicken dish
• Combined free sampling, striking visuals and high-energy engagement to get people talking

Launching a product on the high street? Our promotional staff in Leeds can turn heads and fuel trial, and our high street sampling teams know how to draw a crowd on a shopping street.