Russian Standard Vodka Russian mules and Rebel Bingo at the Fringe

What we did

Russian Standard Vodka took its pop-up bar to George Square Gardens for the Edinburgh Fringe, one of the world's largest arts festivals, aiming to refresh how festival-goers saw the brand and drive cocktail sales. We supplied product sampling staff and brand ambassadors to sample its Russian Mule cocktail beside the bar for the length of the festival.

The sampling team was fully briefed and held Food Hygiene Level 2 qualifications, with an on-site event manager overseeing the activation and coordinating staff.

• Offered Russian Mule cocktail samples beside the pop-up bar in George Square Gardens
• Handed out thousands of samples that drove cocktail sales at the on-site bar
• Hosted games of Rebel Bingo to keep festival-goers entertained, even through Scottish summer rain
• Kept a consistent brand presence from the first day of the Fringe to the last
• Photographed the activation and compiled a bespoke online report for the brand

Planning a festival presence at the Fringe? Our promotional staff in Edinburgh and festival staff can put your drink in front of the crowds.