Spirit of the Lakes, Shared Nationwide
Kin Vodka brought a taste of the Lake District to Costco stores across the UK with a multi-site sampling campaign.
Blending smooth vodka and rich caramel, the brand’s premium toffee vodkas invited shoppers to try something truly special — with EXECUTIONAL staff leading the charge.
What We Did
- Set up branded sampling bars across multiple Costco sites
- Offered tastings of all four Kin Vodka flavours
- Shared serving tips and flavour pairings with customers
- Highlighted exclusive in-store pricing to boost sales
- Packed down and prepped equipment for collection after the final shift
Why It Worked
- Friendly, knowledgeable staff created genuine brand connections
- Tasting encouraged impulse purchases and product trial
- Premium presentation matched the brand’s artisan image
- Smooth logistics ensured consistent delivery across all locations
Want to take your premium drink brand nationwide?
EXECUTIONAL delivers seamless, scalable sampling campaigns that turn curious shoppers into loyal customers.































