Emmi Caffè Latte A double-decker and thousands of iced coffees

What we did

Emmi Caffé Latte was an XL sponsor at Barcode, the London drinks trade festival, and arrived with a fully branded purple double-decker bus and its "That deserves an Emmi" message. Our festival staff and brand ambassadors kept iced coffee samples flowing from morning until evening.

A team of brand ambassadors worked the Emmi space around the bus for the whole festival day, sampling, sharing the brand story and keeping the area tidy.

• Put thousands of Emmi Caffé Lattes into festival-goers' hands as a cool caffeine pick-me-up
• Kept the momentum high from the first sample in the morning to the last in the evening
• Worked around the purple bus, giant product displays and playful signage that made up the Emmi zone
• Stopped curious guests and drew them into a space built for photos
• Linked each iced coffee to the campaign idea that every small win deserves an Emmi
• Shared the brand story and answered every question about the product
• Kept the whole area tidy while the samples kept coming

Taking a brand to a London festival? Our London promotional team can bring the same energy to your stand, and our event sampling teams keep the samples moving all day.