Jongga Giant mascots win over a London festival

What we did

Jongga, the world's number one kimchi brand, ran a four-day activation at All Points East in Victoria Park, London, in front of a music and lifestyle festival audience. We supplied six festival staff, including friendly brand ambassadors, to bring the brand's playful personality to life.

Six staff covered all four festival days and managed the whole activation, from the giant mascots to the branded stand.

• Brought giant Jongga mascots to life as they roamed the festival grounds
• Drew crowds to the characters and created photo moments for festivalgoers
• Pointed visitors to the #JONGGA branded signage to encourage social sharing
• Ran an inviting stand that drew people in for photos, fun and flavour
• Welcomed guests in keeping with Jongga's community-first values
• Used the bright costumes and signage to make Jongga stand out across the busy site
• Kept energy high and the brand front of mind across all four days

Planning a festival presence in London? Our London promotional team and costume characters bring charm and crowd appeal.