Recent WorkLondon
Budweiser Game day games and photos at Wembley
Our brand team ran interactive games, photo moments and a 360 degree camera for Budweiser fans in the NFL fan zone at Wembley Stadium in London.
- Brand
- Budweiser
- City
- London
- Venue
- Wembley Stadium
- Staff type
- Brand ambassadors, Event staff
What we did
Budweiser marked the NFL at Wembley Stadium in London with a fan zone that brought sport and entertainment together. The brief was to give fans fun, interactive ways to meet the brand, from friendly competition to shareable photo moments. We provided sports event staff and a brand team to run every touchpoint across the fan zone.
- Ran the 360 degree camera experience, giving fans dynamic content to share
- Oversaw the cornhole games for friendly competition between fans
- Ran the inflatable throwing games for fun, interactive play
- Coordinated photo ops and group moments for social sharing
- Captured live content to show the excitement through the day
- Kept fans taking part with continuous, friendly engagement
- Welcomed fans into the fan zone with high-energy chat
Planning a stadium or fan zone activation? Our London promotional staff can run the touchpoints, and our brand ambassadors keep fans playing all day.
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