BoyleSports Race day flyers on Peak Cap and Pearls day

What we did

BoyleSports sponsored Peak Cap & Pearls Day at Wetherby Racecourse and wanted its name in front of thousands of racegoers, along with news of its shop opening on Wetherby High Street. We supplied leafleting ambassadors to greet the crowd and hand out promotional flyers through the afternoon.

The ambassadors followed set distribution routes and reported to supervisors on site. They wore plain black tees, smart dark trousers and comfortable footwear, with premium BoyleSports branded jackets supplied on site for a polished, consistent look.

• Greeted racegoers as they arrived at the racecourse
• Handed out BoyleSports promotional flyers to the race day crowd
• Highlighted the BoyleSports shop opening on Wetherby High Street
• Kept every exchange upbeat, approachable and quick, so flyers landed in the right hands
• Handled flyers and materials with care through the afternoon
• Fed stock requirements back to supervisors quickly

Planning a race day or sponsorship activation in Yorkshire? Our Leeds leaflet distribution team and sports event staff know how to work a race day crowd.