Backing the Brand at the Races
BoyleSports, Ireland’s largest independent bookmaker, expanded its presence at Newmarket Racecourse with an impactful leafleting activation. Designed to raise awareness and drive engagement, the campaign focused on approachable, high-energy staff delivering the brand message directly to racegoers.
On the Ground
- Distributed branded leaflets in high-footfall areas to maximise reach
- Approached racegoers with a friendly, approachable style
- Maintained visibility throughout the day, ensuring consistent presence across key racecourse entry and social areas
Why It Worked
- Direct Reach: Hand-to-hand distribution ensured the brand message landed in the right hands
- Engaged Ambassadors: Friendly, professional staff reinforced trust and credibility
- Strong Visibility: Presence at a major sporting venue gave BoyleSports standout exposure
- Simple & Effective: Leafleting created immediate awareness, driving interest and footfall on-site

Looking to boost brand visibility at sporting venues?
EXECUTIONAL delivers professional leafleting and brand ambassador services that connect directly with your audience.































