BoyleSports Racegoers reached by hand at Newmarket

What we did

Ireland's largest independent bookmaker, BoyleSports, extended its presence at Newmarket Racecourse with a hands-on awareness push. We supplied leafleting staff and brand ambassadors to reach racegoers directly.

• Handed branded leaflets to racegoers in high-footfall areas
• Approached visitors with a friendly, easy manner
• Kept a consistent presence across the key entry and social areas
• Stayed visible from the first racegoers through to the end of the day
• Reinforced trust with a professional, welcoming style

Want to reach crowds at a major sporting venue? Our hand-to-hand distribution teams are ready to help.