Recent WorkNewbury
BoyleSports Sign-ups and smiles on Lockinge day
We supplied promotional staff for BoyleSports at Newbury Racecourse during Lockinge Day, placing tent cards and leaflets and chatting to racegoers about sign-up offers and the app.
- Brand
- BoyleSports
- City
- Newbury
- Venue
- Newbury Racecourse
- Staff type
- Promotional staff, Leafleting staff
What we did
BoyleSports was headline sponsor of Lockinge Day at Newbury Racecourse and wanted to turn that presence into engagement and app sign-ups. We supplied leaflet distribution and promotional staff to work across the course, sharing BoyleSports' exclusive betting offers with racegoers in the bars, restaurants and around the venue.
- Placed BoyleSports tent cards and leaflets throughout the racecourse bars and restaurants
- Worked across the course so the offer reached racegoers wherever they gathered
- Pitched a QR code offer to racegoers with a friendly, upbeat manner
- Promoted the BoyleSports sign-up offers to racegoers
- Helped guests download the BoyleSports app on the spot
- Built scans and sign-ups through quick, casual conversations that fitted the flow of race day
Taking a betting brand to a big race day? Our sports event staff and promotional staff get your offer into racegoers' hands.
Related
Sponsoring a race day and need a sign-up team? Get a quote today.
Get a quoteMore recent work
See all →
