Admiral Instant wins on a busy high street

What we did

Admiral wanted to spark interest in its modern venues across the UK, encourage venue visits and show off a fun gaming experience. We supplied leafleting staff to run a scratchcard giveaway in busy public spaces, built on friendly interaction, clear messaging and responsible promotion.

• Welcomed passers-by with a friendly, approachable manner
• Gave out flyers and scratchcards to encourage venue visits
• Used the scratchcards to give each conversation an instant win
• Spoke with confidence about Admiral's modern venues across the UK
• Promoted responsible gaming and inclusive values in every conversation
• Represented Admiral's service-led values throughout
• Used high-visibility leafleting to reach people in busy locations

Planning a promotion that gets people through the door? See how our leafleting teams and street marketing staff keep messages clear and compliant.