Admiral Casino Local outreach outside Admiral venues

What we did

Admiral Casino, the slot casino operator, runs over 280 venues nationwide and wanted to bring its gaming experience to the attention of more local audiences. We supplied leafleting and promotional staff for a series of footfall-driving activations, working outside the venues and talking to the public in a respectful, high-energy way.

Our promotional teams worked in pairs outside each venue, staying visible to each other, with on-site check-ins through every shift and a final team check-out at the end of the day.

• Worked in pairs around each venue to widen coverage while staying in sight of each other
• Engaged passers-by outside the venues and introduced them to Admiral
• Handed out branded incentives and offers supplied by Admiral
• Set up balloon arches outside the venues to catch the eye and create a buzz
• Checked in with venue staff through each shift to share updates and stay aligned
• Gave an end-of-day report at the close of every shift
• Returned all promotional materials before the final team check-out

Want more local footfall outside your venues? Our street marketing teams work the pavement outside, and our promotional staff can cover venues across the UK.