EXECUTIONAL was proud to partner with Grupo Bimbo, the world’s largest bakery company, to support the Run Kent Event in collaboration with RunThrough, a race event organiser. Grupo Bimbo, known for products like New York Bakery Company Bagels and Takis snacks, operates two bakeries in the UK.
On the day of the event, our team sampling staff managed an Airstream station where they sliced and prepared New York Bakery Company’s sweet maple bagels. The freshly prepared bagels were spread with a choice of butter, maple syrup, or cream cheese and handed out to participants, creating an enjoyable and rewarding experience for the runners. Additionally, our sampling staff distributed full packs of bagels and Takis snacks, ensuring tables were well-stocked throughout the event.
The ambassadors were equipped with all necessary tools, including knives, chopping boards, and gloves, and were also provided with allergen information for any inquiries from attendees. Our team played an essential role in making sure the activation ran smoothly, while also creating positive interactions with event-goers.
If you’re looking for an experienced team to support your food and beverage activations, contact EXECUTIONAL today to see how we can help bring your brand to life.