Campaign Snapshot
The Brief
Taking Naturo On The Road, Show By Show
Wagging tails, happy paws, and a brand on a mission. EXECUTIONAL is on the road with Naturo Natural Pet Foods, supplying show staff and brand ambassadors at some of the UK’s biggest country, dog and lifestyle shows this summer.
First stop: the Balmoral Show in Lisburn. Next up? Dogstival at Burley Park, Dogfest Brighton, The Western Motorhome & Campervan Show in Worcestershire, and Dogfest Harewood up in Yorkshire, with thousands of dog-loving visitors to meet along the way.
At every stop, our team is running Naturo’s interactive “Paws Up” game. They’re pulling visitors onto the stand, capturing email sign-ups, handing out prizes and discount codes, and championing the brand’s natural ingredient story and proud Northern Ireland heritage. It’s the kind of long-running roadshow campaign that lives or dies on consistency, and we’re loving every minute of it.
On The Ground
What Our Staff Are Delivering
- ▸Engaging visitors at every stop and inviting them to the “Paws Up” activation
- ▸Driving email database sign-ups via QR code and iPad capture
- ▸Managing the prize game fairly and consistently across all shows
- ▸Sharing Naturo’s brand story: natural ingredients and Northern Ireland heritage
- ▸Distributing prizes and 20% discount codes to every participant
- ▸Supporting stand sales by directing customers to the Naturo team
- ▸Keeping the stand clean, stocked and inviting from set-up through to pack-down
