Naturo Pet Food Paws up roadshow across UK shows

What we did

Naturo Natural Pet Foods took its brand on a UK roadshow of country, dog and lifestyle shows, starting at the Balmoral Show in Lisburn. We supplied data capture staff and brand ambassadors at every stop to run the interactive Paws Up game on the Naturo stand.

• Worked a route taking in the Balmoral Show, Dogstival at Burley Park, Dogfest Brighton, The Western Motorhome and Campervan Show in Worcestershire and Dogfest Harewood in Yorkshire
• Invited visitors onto the stand to play the Paws Up game
• Captured email sign-ups for the Naturo database with QR codes and iPads
• Ran the prize game fairly and consistently at every show
• Gave every participant a prize and a discount code
• Shared the natural ingredients story and Naturo's Northern Ireland heritage
• Directed customers to the Naturo team to support stand sales
• Kept the stand clean, stocked and inviting from set-up to pack-down

For roadshows that start in Northern Ireland, our Belfast promotional staff can open the route, and our county show staff know how to work a show crowd.