Campaign teams · Brands · Agencies
Experiential Marketing
Agency & Staffing.
Experiential marketing lives or dies on the people delivering it. We are an experiential marketing agency built around those people: we plan, staff and run live campaigns across the UK, for brands and for the agencies that create the work.
Experiential staffing for campaigns that run across many dates, sites and cities.
Staffing live campaigns since 2007
Looking for experiential or promotional work? Register with us →
Trusted by
Experiential staffing roles we supply
The people an experiential campaign runs on.
Whoever you brief as your experiential marketing agency, most experiential events need more than one kind of person.
These are the teams we supply most, booked on their own or mixed into one team, with our operations team matching each person to the role and the audience.
Conversation starters
Outgoing people who stop passers-by, explain what is going on and bring them into the experience. Our brand ambassadors learn the product story before they meet the first guest.
Taste and try teams
Teams who put a sample or tester in people's hands and talk them through it, so a trial turns into a memory of the brand. More on product sampling.
Pop-up and demo hosts
Hosts for interactive builds, games and kit people want to try. They learn how it works and how to reset it between guests. See our product demonstrators.
Touring teams
One team that moves with the build from city to city, so the brief is learned once and the standard holds at every stop. How we staff a roadshow.
Outdoor and festival teams
Teams for sponsor spaces, branded bars and park takeovers, used to long days, big crowds and weather. See our festival staff.
Campaign leads and team leaders
A lead on site runs the team, deals with the venue and reports to your agency or brand team. Larger builds add team leaders under them.
Experiential agency: one briefing for every date
One standard, every date.
Right to work and ID checked for every person. Employer's and Public Liability cover on every booking. DBS, food hygiene or alcohol licensing added where the campaign calls for it.
Your concept, audience, key lines, dress code and site plan go into one written briefing, so the team in week six tells the same story as the team on launch day.
We run PAYE, National Insurance and HR in-house. A ten-city campaign still sits on one itemised quote.
Shift reminders and geo-tagged check-ins cover every date. A 24/7 support line is answered day and night while the campaign runs.
Where our experiential staff work
Your concept, our people.
A campaign is planned by an agency or a brand team: the idea, the build, the sites and the client relationship. We come in at the point where it needs people, and we stay until the last shift of the last date. Running the live side is our whole focus as an experiential agency, so we do it properly.
Agencies selling experiential marketing services keep the concept and the account; production teams keep the structure; brand teams keep control of the message. We recruit the team, brief them on your audience and key lines, handle payroll and run the live days, whether the plan is one weekend in one city or eight weeks across ten.
Nationwide Experiential Staffing
Festival field to flagship store.
Teams come from the staffing hub nearest each site on your plan, across 40 hubs in the UK. Running somewhere not listed here? Tell us in your quote request.
Experiential Agency: compliance checks and cover
Insured and ready.
Our Recent Experiential Staffing Work
Experiential campaigns our teams have run.
Launches, tours, takeovers and pop-ups around the UK, each delivered by our own people for a brand or its agency. See all recent work →
RecentEmmi CAFFÈ LATTE | 5,000 Samples Daily | 155 Staffing Days
RecentPopeyes UK Expansion | 11 New Stores
RecentKinder & Ferrero | 25 UK Depots | 448 Live Hours
RecentSpecsavers | 6,000+ Shifts | 150 Trained Staff
RecentJD x Jordan | 4 International Stores | AR Basketball Launch
RecentMighty | 54,000 Samples | 80 Tesco Stores | 5 Regions
What agencies and brands say about us
Agencies and brands who book us again.
How to book our experiential activation agency
From campaign plan to team on site.
Objectives, sites, dates, shift times and a rough headcount for each role. The creative and the build stay with you.
Every role, date and location set out line by line, with no hidden fees.
People picked for the role, the audience and the location, with an account manager once you approve.
A briefing session on your bespoke brief, optional product training, then geo-tagged check-ins on every date.
Get an experiential staffing quote
Get a quote for experiential staff.
Request a quote
Request your campaign quote.
Send the sites, dates, shift times and the team mix you have in mind, from one city to a national run, and we'll come back with a quote for your experiential event staff, itemised by role, date and location.
Experiential agency questions answered
Experiential staffing: what agencies and brands ask.
What is experiential marketing?
Experiential marketing puts a brand in front of people face to face so they can try it, talk to someone and remember it: launches, pop-ups, sampling, tours and takeovers. It often runs as a campaign of many dates or cities, and the people running each one decide whether it works, which is the part we deliver.
What is an experiential marketing agency?
It puts a brand in front of people face to face: launches, pop-ups, sampling, tours and takeovers. Some agencies create the concept and the build; we are the experiential agency that plans the team, recruits, briefs and manages it, and runs every live date. Many creative agencies book us for that part.
What does an experiential staffing agency do?
It supplies and manages the people who run face-to-face marketing and experiential promotions: recruiting the team, briefing them, paying them and keeping each shift on track. Experiential marketing companies that devise campaigns are a different business, and many of them book us for this part.
Do you build stands or produce materials?
No. We don't design concepts, build sets or stands, store kit or supply vehicles. We supply and manage people. If your campaign needs a build, your agency or production company provides it and we staff it.
Do experiential agencies book you?
Yes, regularly. An experiential agency keeps the concept and the client relationship, and we work to its brief, its uniform and its client's standards in the background. We never approach an agency's client directly.
How is experiential marketing different from brand activation?
The terms overlap. We use experiential for the campaign as a whole (a series of dates, sites or cities held to one standard) and brand activation for the live moment itself, such as a launch day, a pop-up or a store opening. We staff both, and many campaigns are a run of activations.
Can the same team stay with the campaign throughout?
Yes. Say so on the brief and we'll quote for one team across every date, so the briefing is given once and the people your audience meets in the last city know the campaign as well as they did in the first.
Do you staff experiential campaigns in London and Manchester?
Yes. See our pages on experiential marketing in London and experiential marketing in Manchester. Elsewhere we staff campaigns from our 40 staffing hubs, matching people to the sites on your plan. We operate nationwide, across the UK, from 40 staffing hubs.
How much does an experiential marketing campaign cost?
The roles in the mix, headcount, shift lengths, the number of dates and cities, moving between sites, and any licensing or training the campaign needs. Every quote is itemised so you can see each of those lines.
Can you report on the campaign?
Yes, if you want it. Reporting is an optional extra, shaped around your campaign and agreed in the quote before anything is confirmed: our teams can log results in your own app or platform, or on a form we set up and return to you.