EXECUTIONAL./ EST. 2007Contact usGet a quote
The Emmi Caffè Latte sampling team in black uniforms lined up in front of the purple branded bus

Case study · Chilled coffee drinks

Emmi Caffè Latte Summer Sampling 5,000 Samples Daily | 155 Staffing Days

Get a quote

The story in brief

Emmi Caffè Latte toured a branded bus with a live DJ to key locations in England and Wales. Our teams handed out around 5,000 iced coffee samples a day across 155 staffing days.

Client
Emmi
Sector
Chilled coffee drinks
Format
Branded bus sampling tour
City
Multiple UK cities
Staff type
Brand ambassadors, Product sampling staff, Brand activation staff, Team leaders
5,000Samples a day
155Staffing days
6Staff per event
100+Surveys a day

01

The brief

Emmi Caffè Latte's summer sampling campaign celebrated everyday moments with the line “That deserves an Emmi.”

The goal was 5,000 iced coffee samples a day at key locations across England and Wales, plus consumer feedback through surveys and a competition to win a trip to Switzerland.

Crowds gathering around the purple Emmi Caffè Latte bus in a busy city square

Executional went above and beyond to fulfill our staffing requirements for our summer roadshow. They were great with communicating staffing updates, helping us with last minute requests and providing advice on particular locations. The staff provided for live events were all well trained and energetic adding to the overall experience of our activation.

Paddy Pierce, THE·TEAM
A brand ambassador holding an Emmi Caffè Latte cup out towards the camera at a station

02

What we did

We provided 155 staffing days, with six brand ambassadors and a team leader at each event, in locations including Leeds, Manchester, London, Chelmsford and Brighton.

The team worked from a branded bus with a live DJ, handing out iced coffee, talking to the public and running consumer surveys. We also supported the chilled logistics, so product was always on hand.

The team in front of the Emmi bus with purple deckchairs and giant branded cups on the grass
A brand ambassador wheeling branded Caffè Latte sampling bins across a station concourse

03

How it ran

  • Sampling: around 5,000 iced coffee samples handed out every day.
  • Feedback: more than 100 consumer surveys completed per day.
  • Tracking: survey completions and sample numbers recorded throughout.

The 155 staffing days gave the campaign full coverage at every location on the route, with the same team set-up at each event.

A smiling brand ambassador holding a tray of Emmi Caffè Latte cups beside the bus
A brand ambassador with a branded sampling bin trackside as runners pass
A group of brand ambassadors holding iced coffees around a branded bin outside a station
Brand ambassadors handing Emmi Caffè Latte to commuters beside a Survived The Commute bin
Brand ambassadors with branded bins and giant cups beside the purple bus by a river
The purple Emmi bus with giant cups and sampling bins on a festival site
Five brand ambassadors posing behind branded Caffè Latte bins at a station entrance
A brand ambassador playing a branded spinning game beside the bus at a festival

Where it ran

Multiple UK cities

England and Wales

Get a quote

Running a sampling bus or summer tour? We will staff every stop.

Number of staff, how many samples, shift hours, anything else we should know?

Privacy policy

Why Executional

  • 2007Established
  • 6,000+Staff on our books
  • 3,000+Clients
  • 40UK staffing hubs
  • 4.9Rated on Google
  • 24/7Support

More work like this

All case studies →
Case studyRowntreesCase studyMightyCase studyRiemann P20