Over 5,000 iced coffee samples daily—EXECUTIONAL brought the Emmi Caffé Latte experience to life.
The Emmi Caffé Latte summer sampling campaign aimed to engage consumers and celebrate everyday moments with the slogan “That deserves an Emmi.” The goal was to distribute 5,000 iced coffee samples daily across key locations in England and Wales, driving brand awareness and encouraging interaction with the product. Additionally, the campaign sought to gather valuable consumer feedback through surveys and promote a competition for a trip to Switzerland.
Execution
EXECUTIONAL provided a total of 155 staffing days across the campaign, with six brand ambassadors and a team leader at each event in locations such as Leeds, Manchester, London, Chelmsford, and Brighton. Operating from a branded bus with a live DJ, our team distributed iced coffee samples, engaged with the public, and conducted consumer surveys. EXECUTIONAL also supported the chilled logistics, ensuring that the product was always available, and tracked key metrics, including survey completions and sample distribution.
Impact
With approximately 5,000 samples handed out daily, the campaign exceeded expectations. The team completed over 100 consumer surveys per day and created a memorable, engaging brand experience for Emmi Caffé Latte. The 155 staffing days ensured comprehensive coverage across all locations, making the campaign a major success and reinforcing the brand’s presence with its audience.
If you’re looking for expert experiential event staffing and logistical support for your next campaign, contact EXECUTIONAL today to see how we can help.