League of Legends World Championship Fan Fest 20 Event Staff | 5+ Activations

01

The brief

The League of Legends World Championship is one of the biggest esports events on the planet, drawing tens of thousands of fans from around the world. For the Finals at The O2 Arena, Riot Games turned Peninsula Square into a Fan Fest: an outdoor activation zone packed with interactive games, branded installations and activities celebrating the League of Legends community.

The brief called for staff who could handle large numbers of excited fans with energy and professionalism, while keeping every activation running safely and efficiently for the whole event.

03

The Riot booth

The Riot booth was the centrepiece of the Fan Fest. Our staff managed high-volume queues there, moving fans through smoothly, keeping dwell times manageable and making sure every visitor had a friendly first touchpoint with the event, in an upbeat and welcoming atmosphere.

04

Activations across the square

• Claw Machine: one of the biggest crowd draws on the square, with staff guiding each player through the game.
• Sword in the Stone: the challenge drew huge crowds, and the team explained the rules to every participant.
• Cosplay Day Booth: a dedicated space for fans to show off their costumes.
• Inflatable Photo-Op: a branded photo moment for fans to share on social media.

Across the wider site the team ran the interactive activations that brought the League of Legends universe to life, guiding participants, explaining the rules and keeping the energy high.

05

Crowd flow and safety

Every activation meant balancing crowd safety with fan engagement. Staff managed flow across all zones, worked to prevent bottlenecks and adapted in real time as visitor numbers rose and fell through the day.

When crowd patterns shifted, the team reallocated staff between areas, keeping queues moving and service consistent at every activation, whatever the time of day or the size of the crowd.