Campaign Snapshot
The Brief
Driving Stand Traffic At The UK’s Biggest Housing Event
9,000 delegates. 3 days. One high-traffic stand. EXECUTIONAL supplied exhibition staff and data capture staff in Manchester to support Centurion at Housing 2026, the UK’s largest housing sector event, hosted at Manchester Central Convention Complex.
Working alongside four Centurion team members on stand, our brand ambassadors proactively approached visitors, captured leads through badge scanning and iPad registration, distributed brochures and routed qualified prospects through to the Centurion team for deeper conversations. With huge delegate numbers and a busy stand position, the brief was simple: engage every interested visitor and capture their details to maximise lead generation across all three days.
On The Ground
How Our Staff Supported Centurion
- ▸Drove traffic to the Centurion stand across all three days of the trade show
- ▸Proactively approached delegates and introduced them to Centurion’s services
- ▸Captured lead information through badge scanning and iPad registration
- ▸Distributed brochures and Centurion marketing collateral on stand
- ▸Routed qualified prospects through to the Centurion sales team
- ▸Completed pre-event virtual training to brief in fully on the Centurion proposition
- ▸Held a professional, welcoming and energetic presence across the show floor
