AB InBev | Booker Dragon Boat Race
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AB InBev | Booker Dragon Boat Race

AB InBev at the Booker Dragon Boat Race
Pouring pints and raising spirits for GroceryAid
Back on the banks of the River Thames at Bisham Abbey, the Booker Dragon Boat Race returned for another day of fierce paddling and feel-good fundraising.

With more than 30 teams racing, sponsor stands, live entertainment, and plenty of friendly competition, the atmosphere was electric — and AB InBev was right in the middle of it all.

AB InBev | Booker Dragon Boat Race
What We Got Up To

  • Branded Bar Takeover: Working from a dedicated AB InBev gazebo bar, we kept the crowd refreshed with a stellar lineup: San Miguel, Mahou, and the alcohol-free favourite, Corona Cero.
  • Charity-Fuelled Fun: This wasn’t just about great drinks — it was all in support of GroceryAid, making every pint part of a bigger purpose.

The Impact
Whether racing or relaxing, everyone had something to raise a glass to. This was more than a drinks stand — it was a fully branded moment of refreshment, celebration, and connection, perfectly aligned with AB InBev’s values and visibility.

AB InBev | Booker Dragon Boat Race
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