San Miguel Riverside pop-up bar at Pergola

What we did

San Miguel set up a pop-up bar with a sun-soaked backdrop at Pergola On The Wharf in London. We supplied brand ambassadors to pour and run the prize mechanic.

• Built a sleek bar with A-frame signage and green barriers to suit the waterside
• Poured crisp pints and gave a boarding pass scratch card with each sale
• Handed out instant wins such as caps, passport holders, cameras and bonus pints
• Encouraged a social queue where guests lingered and chatted

For bar promotions across the capital, our promotional staff in London bring the same easy energy.