San Miguel A mini holiday in a pint

What we did

San Miguel paired its Spanish heritage with a scratch-to-win mechanic at The Trent Navigation Inn in Nottingham, giving every drinker a chance to win on the spot. We supplied a brand ambassador for this brand activation to pour, run the game and capture the day.

One brand ambassador ran the activation from set-up through to service, helping set the space and preparing the prize display before pouring began.

• Prepared the prize display and set the branded space
• Poured smooth pints of San Miguel for customers
• Handed a boarding pass style scratch card with each purchase
• Revealed winners on the spot, with prizes from passport holders to cameras
• Photographed happy customers, branded props and sunlit sips for use on site and online
• Kept steady queues moving with friendly service

Whether you need one ambassador or a larger team, our promotional staff in Nottingham can scale to fit, and our pubs and bars teams know the setting.