
Recent WorkBirmingham
San Miguel Scratch and sip at the Belfry
We supplied brand activation staff to serve San Miguel at the Belfry Hotel and Resort and hand out 200 airport-themed scratch cards with each purchase.
- Brand
- San Miguel
- City
- Birmingham
- Venue
- Belfry Hotel & Resort
- Staff type
- Brand activation staff, Brand ambassadors
- 200Scratch cards
What we did
San Miguel turned a simple pint into a prize chance at the Belfry Hotel & Resort, with an airport-style setup. We supplied staff for this brand activation.
- Served pints from a dedicated San Miguel dispense system
- Gave out 200 boarding pass scratch cards, one with each purchase
- Offered instant wins such as caps, cameras and free pints
- Brought the brand to life with high-energy customer chat
- Set up prize photo moments for happy winners
Planning a bar promotion in Birmingham? Our event staff in Birmingham can run the pour and the prizes.

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