Krispy Kreme Slot machine fun in shopping centres

What we did

Thousands of doughnuts went out across a nationwide Krispy Kreme shopping centre campaign for its limited edition Hershey's Cookies 'n' Creme range. The campaign celebrated the Krispy Kreme and Hershey's collaboration, with the Krispy Kreme Slot Machine as its centrepiece. We supplied the full team, including costume characters that drew shoppers to the slot machine.

We covered the full staffing with 24/7 management, including a reserve of staff ready for any situation, and costume characters joined the promotional staff in every shopping centre.

• Handed out thousands of Krispy Kreme doughnuts and promotional items
• Played costume characters in each centre to attract shoppers
• Ran the Krispy Kreme slot machine as the central interactive feature
• Gave every visitor the chance to take part and win
• Showcased the exclusive range of limited edition doughnuts
• Kept a reserve of staff ready to cover any situation
• Reported through a bespoke online reporting portal so the campaign could be adjusted as it went

Taking a brand round the country? Our promotional staff keep tours staffed and reported on from stop to stop, and our shopping centre promotions teams bring the footfall in.